Forbes Coaches Council members come from a wide range of backgrounds. And with their wide range of experiences, they have a lot to share with clients and fellow members of the community. To help them share with an even greater audience, we’re profiling Forbes Coaches Council members here on the blog. This week: Virginia Franco.
What inspired you to become a coach?
I started Virginia Franco Resumes several years ago when I recognized my years of corporate communications and web, newspaper and magazine journalism offered me a unique understanding of how people read when pressed for time, when reading online and when reading in print.
Reading has changed — and documents written as recently as five years ago today don’t get a second look.
I bring my passion for storytelling influenced by years collaborating with hiring experts, HR leaders and recruiters to write customized resumes and LinkedIn profiles, among other career documents.
Nothing thrills me more than hearing from a client who catapulted out of a miserable job into a role they love.
What one piece of advice do you find yourself relying on most? Why?
Trust your gut. If something reads right on paper, go for it. If a client feels like a great fit for my niche expertise, I work with them. Knowing how to trust your instincts is a work in progress for everyone.
What is the biggest hurdle your clients face? What advice would you give others struggling with this issue?
Clients must understand that technology and the recession changed the way people read resumes.
Thanks to technology, people rarely read documents like resumes in print. Today it’s all online. This means a resume designed for print must be revamped to appeal to screen reading.
A residual effect of the recession is that hiring managers remain risk-averse and overcome this by socializing a resume more than ever before. This means it’s more important for a resume to be targeted vs. generic. It needs to immediately show the reader how a candidate is the perfect fit for the role.
Want to take a bigger part in the Forbes Coaches Council Community? Share your coaching story and advice with readers of our blog here.