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Forbes Agency Council members work with a diverse set of clients across numerous fields. To share their expertise on everything from marketing to branding and more, we’re profiling Forbes Agency Council members here on the blog. This week: Conrad Egusa.
Conrad Egusa is Founder and CEO of Publicize, a PR service that caters to startups and entrepreneurs.
We asked him four important questions. His answers are below:
How did your career as an agency executive take off, and what do you attribute your success to most?
The idea for the company I founded, Publicize, and for my career began when I was writing for the technology publication VentureBeat, and saw that the PR industry had priced-out many upcoming startups. After I left VentureBeat I focused on a solution for this problem.
I attribute Publicize’s success to taking a “startup” approach to the industry, and to being a part of a world-class team. My partner Eddie Arrieta has been integral to our success.
How do you keep yourself creative and driven regardless of how busy you are day to day?
I believe much of the drive to further Publicize comes from the team, and making sure that each member is in the best possible position to succeed. In terms of being creative, the most important part for me is making sure that I set aside time during the week where I can focus on new ideas for the team and company.
What do you see as the future of media strategy or advertising?
The media industry is changing a great deal, and each year these changes seem to be accelerating. I believe in the future we're going to see more of a convergence between companies and the media industry. We'll start to see more media publications experimenting with new business models, and more businesses experimenting with media ventures as well.
What is your best PR, marketing or advertising tip for businesses?
My best PR tip for businesses is to not be afraid to contact the media. In many cases I see founders who refuse to contact journalists because of a presumption that they need to be friends with a person in order to be covered in an article. I have thousands of data points that show this not to be true.
