Forbes Coaches Council is an invitation-only organization for successful leading business and career coaches. In this spotlight series, we profile our incredible members and share their advice with you. This week: Ken Docherty.
Ken Docherty is a Certified Master Resume Writer (CMRW), Certified Executive Resume Master (CERM), and Certified Professional Resume Writer (CPRW) with an extensive background in the executive recruiting and staffing sector. He has interviewed and coached over 3,000 job applicants across two continents and reviewed over 25,000 resumes. His company is Docherty Career Management Inc.
What inspired you to become a coach?
The realization that I had the skills and experience needed to change a jobseekers life for the better, forever is what inspired me to become a coach. Having spent over a decade in Europe and North America as a recruitment consultant and executive recruiter sourcing top tier candidates for some of the world’s most prestigious corporations, I developed and honed a unique consultative skillset.
My expertise in candidate marketing, behavioural interviewing, sales, and business development paved the way for me to establish a business dedicated to servicing the needs of the job seeker. By leveraging these skills and experience, I am able to identify the strategic or functional errors made by job seekers and provide a suite of services that ensures they gain a competitive edge when marketing themselves to target employers.
What one piece of advice do you find yourself relying on most? Why?
I was once told to “never lose the perspective you held as a recruiter — on the other side of the desk.” My entire approach to consulting and career marketing is defined by my comprehensive understanding of the ways businesses conduct their hiring, from trail-blazing entrepreneurial businesses to Fortune 100 and 500 corporations.
No matter how complex a project, that one line keeps me centred and focused on what really matters. It allows me to bring a laser-sharp focus to each project and ensures the career marketing materials I develop are as hard-hitting and ruthlessly effective as my client’s skills and abilities will allow.
What is the biggest hurdle your clients face? What advice would you give others struggling with this issue?
Prior to engaging me, the biggest hurdle my clients face is standing out in a sea of competition. There are a number of reasons they fail to stand out. Usually, their resume utterly fails to communicate their value proposition, they can’t articulate the ways in which they were able to make a difference in any of their previous roles, and quite often they don’t actually appreciate the contribution they made.
The advice I would give to clients struggling with this issue is to sit down and think of all those times where they were able to increase efficiency, improve productivity, reduce costs, win contracts, build profitable relationships, streamline processes, etc., and try to quantify the impact you made. By building this type of content into your career marketing materials, you can go a long way to gaining a competitive edge in a market teeming with talent.