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In this video clip, serial entrepreneur and investor Kumar Arora offers advice on how marketers can create organic sales channels to boost sales for their company. Marketers should think of themselves as "matchmakers" who persuade the customer to fall in love with their product and realize why they can't live without it.
"The idea is to give them something that they just can't live without. They might not know that yet, but they have to think that way."
More about our expert: Kumar Arora is a man with many plans. Consistently pushing the envelope on design and innovation, much of his work centers on the idea of creating novel products and household brands. His concentration lies in a variety of industries including fashion, tech, nano-science, entertainment, marketing and design.
Kumar serves as a consultant and advisor for a range of industries. He boasts an impressive roster of clients ranging from Fortune 500s and startups to celebrities and athletes. Currently, he is paving the way with his newest project, Rogue Eyewear, using experimental materials combined with bold designs for a new perspective in a stagnant industry. Kumar is also now in the process of releasing his first book, "Eclipse," in 2017, and will be one of the investors on the all new CNBC reality series called "Cleveland Hustles."
