Forbes Agency Council members work with a diverse set of clients across numerous fields. To share their expertise on everything from marketing to branding and more, we’re profiling Forbes Agency Council members here on the blog. This week: Sara Davis.
Sara Davis is the President and co-owner of Foxtail Marketing, a digital marketing agency that specializes in search engine optimization, social media, content marketing, email content, B2B lead generation and more. Founded in 2013, the company is based in Utah and has additional offices in Australia, Canada and the United Kingdom. Sara has more than seven years of experience in marketing, brand positioning, marketing operations, SEO and marketing automation.
How did your career as an agency executive take off, and what do you attribute your success to most?
With years of experience in the agency life, I naturally climbed the ladder through the years. However, my career really took off when I realized the importance of self-awareness, social intelligence and teamwork. I attribute my success to how much I care about humanity. I believe that people are genuinely good-hearted, and I believe in the individual. When I started focusing on how to build a team of happy, fulfilled people and clientele, that’s when it all clicked for me.
How do you keep yourself creative and driven regardless of how busy you are day to day?
I make a habit of writing something meaningful at least once every day. Writing is my vessel to keep my creativity alive. And when I feel like I can’t make time to write, I know my balance is off and I realign.
I also love to read. Reading keeps me creative and allows me to escape my own reality and perceptions and to live through others’ stories.
What do you see as the future of media strategy or advertising?
Personalization and authenticity in brand experience, as well as UI/UX. I believe that companies are striving more and more to personalize to their customers, which is great but oft disingenuous. Once more people catch onto the idea that brand experience, authenticity and purpose are why people buy from brands, I believe they will stop with the disingenuous marketing tactics and start marketing with purpose.
What is your best PR, marketing or advertising tip for businesses?
Be consistent and talk about your “why.” Why do you do what you do? What matters to you? If you get vulnerable with your “why” it’s easier to gain a following of people who see your vision. And, if you’re consistent with it, you’ll gain lifetime followers.