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In this video clip, serial entrepreneur and investor Kumar Arora offers advice on what to tell potential investors to forge a connection. You have to tell the truth about your company's facts and figures, or the investor will find out. But beyond telling the truth, you should be real about your problems, your feelings and what the investor can do to help you. It shows that you're in this together.
"If they tell us those things, that is something that's not only humbling, but it shows that we're in this together."
More about our expert: Kumar Arora is a man with many plans. Consistently pushing the envelope on design and innovation, much of his work centers on the idea of creating novel products and household brands. His concentration lies in a variety of industries including fashion, tech, nano-science, entertainment, marketing and design.
Kumar serves as a consultant and advisor for a range of industries. He boasts an impressive roster of clients ranging from Fortune 500s and startups to celebrities and athletes. Currently, he is paving the way with his newest project, Rogue Eyewear, using experimental materials combined with bold designs for a new perspective in a stagnant industry. Kumar is also now in the process of releasing his first book, "Eclipse," in 2017, and will be one of the investors on the all new CNBC reality series called "Cleveland Hustles."
