Meet Casey Weade, President at Howard Bailey Financial, Inc.

Forbes Finance Council is an invitation-only organization for executives in successful accounting, financial planning and wealth management firms. Members are successful leaders from world-class financial companies, each bringing a wealth of experience to the table. In this spotlight series, we profile our incredible members and share their advice with you. This week: Casey Weade.

Casey Weade is the president at Howard Bailey Financial, Inc., a financial consulting firm based in Indiana. Founded in 2002, Howard Bailey is a family company. Casey is a retirement planning professional, a published author, a speaker on personal finance and retirement strategies, a CFP® (certified financial planner), a Retirement Income Certified Professional®, and an Investment Advisor Representative. He is the author of “Your 2017 Guide to Maximizing Retirement Efficiency for the Purpose-Based Retirement.”

How did your career as a finance executive take off, and what do you attribute your success to most?

My career took off when I decided to go all in. In my early years I was apprehensive in my actions, but once I decided that I would take a “no holds” barred approach, things changed dramatically. I would attribute the success that I have had to my willingness to do the things others simply aren’t willing to do or are to afraid to try, such as writing a book, public speaking, or hosting a television or radio show.

How do you keep yourself motivated and driven by your work, regardless of how busy you are day to day?

I spend time every day reflecting on the impact I have been able to make in not only the lives of the families that choose to work with our firm, but the difference I have been able to make in the lives of the employees that choose to work within our firm. There is nothing more satisfying and invigorating than seeing my hard work pay off in other peoples’ lives rather than my own.

What do you see as the future of the financial world?

The future of the financial world is quickly approaching a new technological age. The influence of technology has allowed for the availability of information at the fingertips of whomever wants it. I see the shift happening much like it has happened in the retail world today. No longer do consumers have to take the salesman at his word because any question they have can be answered by the availability of the internet. Think of it in terms of the automotive sales industry where you can look up the history of a vehicle or the fair market price within a few clicks on your iPhone. The financial world that is still largely focused on product sales will be forced to make a shift to provide true value to the consumer, which will mean a greater focus on financial planning while providing total transparency and the lowest cost possible.

What is your best finance-related tip for businesses?

All businesses are built on some sort of transaction. Nothing else matters other than maximizing the number of requests you can have for your product or service. Maximize those leads and everything else will fall into place. And in regards to your bottom line, make sure you are working with a forward-thinking tax planner, rather than a rear-view focused tax preparer.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and CFP® (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.