Meet Srini Avirneni, Senior Vice President and CTO at Nominum

Forbes Technology Council members are in a wide range of industries and come from a diverse set of experiences. However, they all have lots of great insights to share, from best practices for technology departments to smart predictions for the future of tech. To showcase their expertise, we’re profiling Forbes Technology Council members here on the blog. This week: Srini Avirneni.

Srini Avirneni is Senior Vice President and CTO at Nominum, a leading provider of DNS-based solutions for service providers to enhance and protect the online subscriber experience. Srini is responsible for Nominum’s technology and innovation, operations and service delivery.  He brings over 20 years of technology and operational  expertise to the company and has held executive positions in operations, engineering and product management for Nominum prior to becoming CTO.

What is your background, and how has it influenced what you do today?

I have deep expertise in network engineering, customer advocacy and services architecture development, with a specialty in technologies and applications such as DNS, DHCP, device provisioning, subscriber activation, in-browser messaging and security. My experience in these areas enables me to guide Nominum in the development of innovative DNS applications and personalized subscriber services, as well as lead the continued enhancements to our core DNS technology. These have proven performance and reliability benefits that are not found in other commercial or open source offerings.

What do you think is the most interesting piece of new technology today? (And / or how do you see the technology landscape changing in the next 5 – 10 years?)

An area of technology where I see a lot of exciting innovation is in digital customer experience. In particular, communications service providers (CSPs) are creating a complete ecosystem that touches everything online subscribers do. This digital customer experience ecosystem will include CSPs converging their fixed, mobile and Wi-Fi networks, provisioning subscriber services, and automating the subscriber on-boarding process. This will make it possible for subscribers to digitally manage every aspect of their lifestyle from their personal dashboard, such as setting policies for household users and devices, selecting personalized services, and choosing which 3rd party content providers they’d like to see promotional content from. This deeply engaging digital experience will give consumers more control over how they interact with services and applications — especially as more smart devices come into the home — and drive greater brand loyalty among subscribers with their CSP.

What’s your best piece of advice for technology executives to keep on top of the rapidly evolving tech space?

Listen to your customers! When customer needs and input aren’t taken seriously, a once successful company will quickly become irrelevant, as we have seen time and time again. Always continue to innovate and build what the market/customer wants.