As CEO and founder of Pursue Your Purpose, Tamiko Cuellar coaches high-performing, purpose-driven women executives, managers and leaders with strategies to successfully transition into entrepreneurship. For existing women entrepreneurs, she provides cutting edge strategies for getting “unstuck,” and identifies hidden and untapped profit opportunities — all combined with a dose of inspiration.
What inspired you to become a coach?
After having been an entrepreneur for almost a decade, I realized just by talking to lots of highly skilled people, many of them were unfulfilled in their jobs, felt underpaid, and were working hard to build someone else’s dream rather than their own. When I would ask them what they would do if they weren’t doing their current jobs, the answer was always something completely different.
After taking the leap from a successful corporate career to entrepreneurship myself, I wanted to help these highly skilled people, who were mostly high-performing women, to create a strategy to successfully transition into doing what they were born to do on their own terms and get paid well to do it. I founded my company, Pursue Your Purpose LLC, to do just that.
What one piece of advice do you find yourself relying on most? Why?
This is challenging to narrow down to just one, but the piece of advice I find myself relying on the most is that
I owe it to myself to do what I was placed on this earth to do. Anything less would be short of an abomination. There is no way that I will waste my gifts, talents, skills and abilities to do something else just because it’s safe, in my comfort zone, or even simply because it makes me a ton of money. I have to be committed to doing the work to make this happen or the alternative is to forfeit my dream and fulfillment of my life’s purpose.
What is the biggest hurdle your clients face? What advice would you give others struggling with this issue?
My clients come to me with a variety of challenges, but it usually boils down to a lack of strategy. They usually have results in mind that they would like to achieve but struggle with conceiving an action plan to arrive at the desired results. This is what keeps them stuck. My advice to anyone trying to overcome this struggle is to first make sure that you are identifying the right problem or you’ll never get the right solution. Some problems in business are only symptoms of a much bigger problem — the root problem. Then, work on creating bite-sized solutions. Sometimes it take months to solve and other times it may take years, and both are okay. Business strategists like myself are available to help you get “unstuck” and get to the next level.