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written by Susan Doucet
Forbes Agency Council Member Companies Add Clients, Expand Services and Join Prestigious Panels
In this news roundup, see which Forbes Agency Council members are making big contributions to their industry.
In recent months, Forbes Agency Council members have been selected as the agencies of record for high-profile brands, have launched new, collaborative processes, have been named to prestigious panels, expanded their agencies and more. Whether in the office or traveling the world, these agency executives are making a mark in their industries.
Below, we highlight nearly a dozen members and their recent accolades.
Tyler McConville Selected as a Speaker for Neil Patel’s Advanced SEO Summit
Tyler McConville, CEO of NAV43, was a speaker at Neil Patel’s Advanced SEO Summit in April. Tyler was listed by Neil as one of the top SEOs in the world and spoke in front of an audience of about 30,000 virtual attendees. “This is a massive validation of the level of SEO my agency and myself provide our clients and businesses alike,” Tyler said. NAV43 is a Toronto-based digital marketing agency that specializes in SEO, digital advertising and analytics. He spoke about “mind controlling crawl bots for success.”
To learn more, watch Tyler’s talk here.
InkHouse Expands to New York City
A Boston-based public relations and social content agency, Inkhouse is opening an office in New York City. Inkhouse was co-founded by CEO Beth Monaghan and is in its 10th year in business. “Driven by increasing demand for our integrated PR, content, digital and design services, our New York office puts us in the same neighborhood as some of our existing clients, such as One Drop and Orchard, and places InkHouse in the center of the media capital of the world,” the company announced in a blog post. Nicole Bestard will head the new office, which is the fourth location for the agency.
WPromote Acquires Prime Visibility
WPromote, the challenger agency led by Founder and CEO Michael Mothner, recently acquired Prime Visibility, its second acquisition in 12 months. WPromote is a digital marketing agency headquartered in Los Angeles and with offices across the country. Prime Visibility is digital marketing firm based in New York and will fully rebrand as WPromote in the second quarter of the year, adding 30 people to WPromote’s team.
“Wpromote is very excited to have an East Coast presence and a world-class new team that will continue to help us grow,” a blog post about the acquisition announced.
OgilvyOne Worldwide Named a Leader by Gartner in its Global Digital Marketing Agencies Report
The digital and customer engagement arm of Ogilvy & Mather, OgilvyOne Worldwide was named a leader in Gartner’s Magic Quadrant for Global Digital Marketing Agencies report. Evan Shumeyko is the executive director of Dialogue Strategy North America at OgilvyOne, where he leads a team that creates customer-centric experiences. This is the second consecutive year that OgilvyOne received this recognition from Gartner, which reported that it focused “on an agency’s ability to drive client growth through its keen interpretation of marketplace trends and deliver transformational technologies or approaches that meet marketers’ future needs.”
Dodge Communications Promotes Team Member to New Head of Account Management Role
Dodge Communications, led by President Brad Dodge, recently promoted one of its earliest employees, Chowning Johnson, to head of account management. Dodge Communications is an integrated communications agency that works with companies in the healthcare, financial services and life sciences industries.
“This promotion acknowledges the critical role Chowning has played at the agency over the years during a time where we look to continue expanding our core market,” Brad said in a statement. “She’s a strong leader, strategic thinker and isn’t afraid to push the envelope in order to achieve the best possible results for our clients and company.”
DeSantis Breindel Hosts B2B Webinar
DeSantis Breindel, a New York-based B2B branding and marketing agency, is hosting a free, live webinar on “how service design can help B2B companies embed their brand at every stage of the client journey for a consistent, compelling brand experience.” Howard Breindel is co-CEO at the agency, which is hosting the webinar in conjunction with Thomas A. Stewart and Patricia O’Connell, the authors of “Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight.”
“We hear again and again from our clients that one of their biggest challenges is bringing their brand to life,” Howard said in a statement. “In the B2B space in particular, it’s more important than ever for organizations to deliver a coherent brand experience across all channels and touchpoints. Service design is a powerful tool to help organizations maximize the value of their brands at every step of the client journey.”
The webinar is May 4 at noon EST. To learn more, click here.
Havas Chicago Searches for New Interns to Influence the Agency
Havas Chicago, led by Chairman and CEO of Havas Creative U.S. Paul Marobella, is “drafting” interns for the summer. “We’re opening our doors to a new batch of interns who have a true vision and who will influence what the next generation of ad agencies look, feel and act like. We want them to school us about what lies ahead for our industry, from communications trends and managing talent to the future of Havas,” the company said in a statement.
Havas is a global advertising company and its Chicago internship program runs from June 12 to Aug. 18, MediaPost reported. The application period for the 5th annual summer intern draft is currently closed but if interested in a position at the agency, you can learn more here.
5W Public Relations Named Agency of Record for RxAdvance, Announces Representation of Wendy Williams
5WPR, led by President and CEO Ronn Torossian, was recently named the agency of record for RxAdvance, a cloud-based, full-service pharmacy benefit management (PBM) company that improves coordination among healthcare stakeholders and reduces overall healthcare costs. The company, chaired by former Apple CEO John Sculley, will be established by 5wPR as the only cloud-based PBM with a solution to reduce the yearly wasted healthcare costs.
“5WPR is honored to be working hand-in-hand with such an innovative company in the health care industry,” Ronn said. “The solution that RxAdvance brings to the table could not be timelier, and we look forward to giving them an authoritative voice in the critical discussions that affect our health care system and the general public.”
5WPR is a New York-based full-service PR agency whose clients include Welch’s, Walgreens, L’Oréal, Unilever, Ultra Mobile, ROBLOX, Santa Margherita, Camp Bow Wow and JetSmarter. The agency represents clients in the areas of B2C, B2B, public affairs, crisis communications and digital strategy.
In addition to being named the agency of record for RxAdvance, 5WPR also recently announced its representation of Wendy Williams, a media mogul, actress, comedian, entrepreneur, designer and New York Times best-selling author. She is best known for her talk show, “The Wendy Williams Show.”
“We are confident that between 5W’s all-encompassing knowledge of public relations, we will have a successful and efficient partnership,” she said in a statement.
“We are thrilled to be working with Wendy Williams and her team,” Ronn said. “As a force of creativity, the Wendy Williams brand is a pioneer in the entertainment industry overall.”
To learn more about 5WPR’s work, visit 5wpr.com.
Firesign Launches Firm Foundation, A New Process to Brand Law Firms
In March, Firesign, led by CEO Katherine Hollar Barnard, launched Firm Foundation, a process to brand a law firm in two weeks. A process in collaboration with DriveThru Branding, Firm Foundation is a new, efficient way to deliver law firm branding. Firesign is a virtual agency that helps attorneys attract, win and retain business.
“We know the traditional branding process can be cumbersome and expensive, and traditional agencies don’t know the law firm business,” Katherine said in a statement. “We believe all law firms, regardless of size or stage of business, should have clarity about their brand. We believe that branding is the foundation of how your firm looks, sounds, feels and behaves — and most importantly, how it connects with clients and prospects.”
The Firm Foundation guide includes information on an elevator pitch, brand story, who you are, how you speak, how you look and an ethical check. The process has a fixed fee based on the size of the law firm.
For more information on Firm Foundation, visit firesignmarketing.com.
Ideas That Evoke Named Social Media Agency of Record for Product Club
Ideas That Evoke – a marketing agency serving clients in the beauty, lifestyle and luxury industries led by Founder and President Kelly Ehlers – was recently named the social media agency of record for Product Club, “an all-encompassing hair coloring company focused on providing products and education for professional hair colorists and stylists.”
Through a comprehensive social media and influencer marketing strategy, the agency will work to grow Product Club’s reputation as a salon professional industry leader. Product Club has been in business for 25 years and offers products for professional colorists, including foils, gloves, capes and caps.
“As an agency, we have our finger on the pulse of the professional beauty industry, and are thrilled to partner with Product Club to help take Product Club to the next level,” Kelly said. “With our mix of social media savvy and industry relationships, we are going to position the brand for growth at a time where hair color is top-of-mind across the industry.”
Ideas That Evoke is a Madison, Wisconson-based social media, digital and PR agency that represents clients such as Marriott, Procter and Gamble, Coty Beauty, Andis Company, Tide Dry Cleaners, Elizabeth Arden, Elizabeth Arden Red Door Spa and Olivia Garden.
To learn more about Ideas That Evoke’s work, visit ideasthatevoke.com.
Debra Polkes Selected as a Cannes Lions 2017 Pharma Lions Jury Member
Debra Polkes, executive creative director at CDM Princeton, has been selected as one of the 21 jury members to judge the Health & Wellness Lions and the Pharma Lions awards at Cannes Lions this year, which will take place June 17 and 18 in Cannes, France.
Lions Health, which is in its fourth year, kicks off the 2017 Cannes Lions International Festival of Creativity. “The Pharma Lions celebrate creative communications from pharmaceutical clients and services surrounding this highly-regulated industry through work that demonstrates ideas that inform and engage its health practitioners, patients and targeted consumers,” an announcement about the jury stated.
“Lions Health juries are tasked with recognizing and awarding creativity in a highly regulated industry and we’re delighted to welcome this year’s juries to do just that,” Louise Benson, executive festival director of Lions Health, said in a statement. “Both the Pharma and Health & Wellness Lions have been reviewed and refined to ensure that the criteria are more clearly defined which should help this exceptional group of jury members make decisions that set the creative standards for the coming year.”
CDM Princeton is a full-service healthcare advertising agency. The awards that Debra will be judging “celebrate creative communications from pharmaceutical clients and services surrounding this highly-regulated industry,” according to Cannes Lions.
These are just a handful of Forbes Councils members’ recent exciting achievements. Read about what other members are working on here.
Have news of your own to share with the community? Submit your accomplishments to our team by visiting the “get media exposure” page in your member dashboard.