Hiring Committed Staff With Liz Ross

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In this video clip, Liz Ross, CEO of Periscope, explains why they hire staff over freelancers at her company. Employees who are committed and a part of the culture are a key differentiator for the company. That’s why she looks for people who are hungry, curious and love being a part of something. They use freelancers when necessary, but their goal is to have the majority of their employees be Periscope staff.

We’re looking for people that are hungry and committed and want to be a part of something greater than themselves.”

More about our expert: Liz Ross is the CEO of Periscope. In Liz’s 20 years of experience, she has held leadership positions at some of the world’s most forward-thinking and fastest growing agencies, including Global CMO at IPG Mediabrands, Chief Growth Officer at Publicis Groupe’s Digitas, U.S. President at Tribal DDB, and business development at Modem Media and J. Walter Thompson.

As a dynamic leader accustomed to navigating today’s complex marketing world, Liz Ross has pioneered brand-consumer relationships for clients such as General Motors, Delta, General Electric, HP, Michelin, Citibank, IBM, Clorox, Hillshire Brands, Visa and Pepsi-Cola, to name a few.

In 2008, Liz was inducted into the AAF (American Advertising Federation) Hall of Achievement and was named a “Woman to Watch” by Advertising Age. In 2014, she was elected to the Board of Directors of the AAF and was named a Top 10 Mobile Marketer by the Mobile Media Association. She has also served as a Cannes juror.

Liz received a bachelor’s degree in advertising from Michigan State University. Most importantly, Liz is the mom of three kids under three.

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