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written by Allison Rosa
Leveraging Press Releases Effectively With Alan Wallace
Alan Wallace, director of corporate communications for Afilias, offers advice on how to best leverage a press release for important news.
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In this video clip, Alan Wallace of Afilias explains how to leverage press releases to drive more traffic to your website. Some things to consider: how you write it, adding Instagram and Twitter to the distribution, including images and video, etc. And if the news you’re sharing isn’t really important, rethink whether it’s worth including in a press release.
There’s ways of writing that press release that will drive extra traffic, and there’s ways of writing that will damage your traffic.”
More about our expert: In 1995, Alan Wallace was the co-founder and CEO of iAgency — the first PR, advertising and online marketing firm for the internet. He is also the director of corporate communications for Afilias.
Forbes Councils members: Discover more great content at forbescouncils.com/education.