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In this video clip, Jeff Shuford, president of Tech From Vets, explains why your brand is about more than just your business — it’s about you as a person. What is your reason for running your business? What makes you special? What wakes you up in the morning? Tap into these values and create newsworthy stories that go beyond your business to inspire your audience.
Your brand will go further if it has a focal point of you as a person.”
More about our expert: Jeff Shuford is a TV host, Iraq veteran and brand strategist. Shuford also serves as the president of the award-winning veteran-owned technology company Tech From Vets. Tech From Vets is an innovative web development, app development and digital branding company run entirely by veterans of the military and veterans of the NFL. Shuford’s tech company was named The Best Veteran Owned Tech Company of 2016. Shuford was also named number 1 on the list of The Top 5 Emerging Tech Founders of 2017 by The Huffington Post. Shuford now brings his branding knowledge and expertise to businesses worldwide.
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