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written by Allison Rosa
Engaging Millennials With Christa Preston
embraceKulture executive director Christa Preston shares tips for attracting millennials, from branding yourself as the "cool" company to offering them more ownership.
In addition to membership benefits, Forbes Councils offers access to educational materials featuring successful entrepreneurs. [Note: The full benefit is Forbes Councils members only — click here to find out if you qualify — though everyone can find more videos on our YouTube channel, here.]
In this video clip, Christa Preston, executive director of embraceKulture, discusses how to develop your company culture to recruit millennials. While nonprofits can’t often compete with big companies like Apple and Google when it comes to compensation, millennials have a desire to have an impact through the work they’re doing.
The millennials are a fascinating generation because they are actually the first generation to value time and money exactly the same.”
More about our expert: Christa Preston is the executive director of embraceKulture.
embraceKulture is a fiscally sponsored project of KultureCity, with the mission to create a world where all individuals with autism and their families are accepted and treated equally.
Forbes Councils members: Discover more great content at forbescouncils.com/education.