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written by Forbes Coaches Council
Meet Jeff Shuford, President of Tech From Vets and Co-Founder of the Vets 22 App
Forbes Coaches Council is an invitation-only organization for successful leading business and career coaches. In this spotlight series, we profile our incredible members and share their advice with you.
Jeff Shuford is the president of the award-winning technology company Tech From Vets and the co-founder of the Vets 22 App. Tech From Vets merges NFL veterans and military veterans together in the tech industry and develops innovative websites and mobile applications for customers worldwide.
What inspired you to become a coach?
While serving in the Army during Operation Iraqi Freedom, I acquired the skills necessary to affect positive change in the military community. Now as a successful entrepreneur, I enjoy coaching veterans in translating their military skills into the entrepreneurial sector. Lacking a coach and clear guidance when starting my business, I was inspired to help entrepreneurs learn the importance of developing sound brand strategies. I am consistently inspired when entrepreneurs contact me to share that my success inspired them to become better professionals.
What one piece of advice do you find yourself relying on most? Why?
“Your brand starts with you” is the best advice that I rely on the most. As entrepreneurs, we forget that our brand is a representation of our personalities, visions and passions. Focusing on producing a good product is important; focusing on refining the face of your brand that your clients will connect with is equally as important. Build a brand, not a business is my number one coaching philosophy.
What is the biggest hurdle your clients face? What advice would you give others struggling with this issue?
My clients face the hurdle of wanting to stay “behind the scenes” and not aspiring to tell others about the benefits of their products and services. The first article that I contributed to Forbes dissected that very issue and offered tips to help entrepreneurs feel more comfortable promoting their brands. I tell my clients that if they don’t tell others about their business, others will be less likely to promote their business. Your brand and the promotion of your brand both start with you (the business owner).