In addition to membership benefits, Forbes Councils offers access to educational materials featuring successful entrepreneurs. [Note: The full benefit is Forbes Councils members only — click here to find out if you qualify — though everyone can find more videos on our YouTube channel, here.]

In this video clip, Yuri Kruman, founder and CEO of Master The Talk Career Consulting, explains why you must pay attention to what the millennial generation wants, as they represent a growing customer and employee base. Your prospective customers are interconnected with your employees — because if you want to win the considerable spending power behind the millennial demographic, you need to hire millennials who think the same way.

Every generation leaves its mark; one way that you can lose your business and lose relevance is not paying attention to that.”

More about our expert: Yuri Kruman is a trusted career, business and life coach and professional strategist based in New York. As a member of Forbes Coaches Council and CEO/founder of Master The Talk Career Consulting, he has helped clients of all career stages, industries and job markets around the world (and all around the U.S.) to chart a clear path in their careers, building confidence and understanding along the way.

Forbes Councils members: Discover more great content at forbescouncils.com/education.

LOCATION

Forbes Councils
745 Atlantic Avenue
Boston, MA 02110

LOCATION

Forbes Councils
745 Atlantic Avenue
Boston, MA 02110

© CommunityCo, Inc. All rights reserved. CommunityCo™, YEC®, and the other denoted terms Read More and the related trade dress are a non-exclusive list of the trademarks of CommunityCo, Inc. in the U.S. and/or other countries. CommunityCo’s trademarks and trade dress may not be used in connection with any product or service that is not CommunityCo’s, in any manner that is likely to cause confusion among customers, or any manner that disparages CommunityCo, Inc. This site contains the trademarks, service marks, and logos of third parties and such trademarks and service marks are the property of their respective owners and not owned by CommunityCo, Inc. Such third party trademark owners may or may not be affiliated with, connected to, or sponsored by CommunityCo, Inc. These third party marks include but are not limited to Forbes®, which is a registered trademark of and the property of Forbes Media, LLC, and Forbes CommunityVoice™ which enables professional fee-based membership groups including Forbes Councils to create content on the Forbes digital publishing platform. Each topic-based CommunityVoice™ is produced and managed by Forbes Councils.