Mastering Crisis Communications With Brandie Claborn

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In this video clip, Brandie Claborn, VP and CCO of McAfee, offers advice on facing a PR nightmare in a smart and productive way. The first step after making a mistake is owning up to it and apologizing. Consumers can quickly spot an inauthentic apology, so make sure it is sincere. Second, focus on the speed of response. Understand customer expectations and try to respond as quickly as possible.

It takes about three seconds to determine whether an apology is authentic or it’s not. You can’t fool people with that.”

More about our expert: Brandie Claborn is VP and CCO of McAfee, the cybersecurity organization that protects systems and data for most of the Global 2000, and over 300 million consumers.

With an unwavering mission to keep the digital world safe, Brandie and her team produce engaging keynotes, secure top-tier media coverage, drive social media engagement, meet with industry analysts and rally employees behind a cause important to us all. Their work has been featured on Good Morning America, The TODAY Show, CNN, NBC Nightly News, The Wall Street Journal and more.

Brandie frequently speaks and writes about cybersecurity, from how consumers and companies can stay safe online to how businesses should handle a cyberattack. She is a contributing writer with Forbes and Huffington Post. Brandie is a Dallas Business Journal 40 Under 40 honoree, a Top 50 Women in Internet Security by Imperva Incapsula, and a member of the Arthur W. Page Society, Forbes Communications Council, IABC and PRSA.

Before her leadership role in marketing, Brandie’s career began in finance. At Tech Data, she held progressive roles on the investor relations team. From there, she joined McAfee as a leading spokesperson for the investment community. She earned her bachelor’s degree in accounting from the University of Southern Indiana and her MBA from Lakeland University.

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