Avoiding Common Marketing Mistakes With Lori A. Manns

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In this video clip, Lori A. Manns, CEO of Quality Media Consultant Group, shares common marketing mistakes to avoid in order to differentiate your brand and product. First, you need to clearly define your ideal customer. You should also focus on a niche instead of targeting a broad market. Finally, communicating your unique value to your customers should not be overlooked.

When you are clear about your target market and you understand who it is you want to go for, then you’re able to advertise to them, you’re able to market to them based on things they care about.”

More about our expert: Lori A. Manns is, in a word, a trailblazer. Her mission is to help trailblazing entrepreneurs and small business owners accelerate business growth by cultivating their brilliant, unique gifts and skills in order to experience success on their own terms. Being an intuitive problem solver, Lori enjoys helping business owners get past their biggest challenges in order to emerge, excel and elevate to the next level of success. As a sought-after entrepreneur, speaker, trainer, philanthropist and coach, it’s Lori’s mission to help entrepreneurs with uncompromising ambition to become the trailblazers of their generations.

Lori is the CEO of Quality Media Consultant Group, a consultancy firm specializing in media strategies that work to provide increased clientele, brand visibility and revenue. Lori is a marketing and sales coach and business strategist who empowers corporations and small business owners to grow their businesses by utilizing magnetic marketing strategies and soulful sales solutions. Lori is also a strategic media buyer and is proficient in placing advertising campaigns across all platforms including: TV, radio, internet, print, direct mail and outdoor advertising.

With a strong passion for philanthropy, Lori enjoys giving back. She is founder and president of Live Healthy & Thrive Youth Foundation, Inc., an Atlanta-based 501(c)(3) nonprofit organization dedicated to fostering and promoting children’s health. Lori believes it is critical to pay it forward in terms of education and empowerment for children who represent the future leaders of tomorrow.

Lori holds a bachelor’s degree in mass communications from Auburn University in Montgomery and is a graduate of the 2010 Class of Leadership Dekalb.

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