Building ‘Blue Ocean Authority’ With Tamara Patzer

In addition to membership benefits, Forbes Councils offers access to educational materials featuring successful entrepreneurs. [Note: The full benefit is Forbes Councils members only — click here to find out if you qualify — though everyone can find more videos on our YouTube channel, here.]

In this video clip, Tamara Patzer of Total Audience Market Immersion shares the secret to building “blue ocean authority.” This means you become the only choice in a sea of possibilities by being an expert. Build your authority by writing a book, becoming a speaker or being interviewed on TV, the radio and podcasts. Always show your expertise, and be consistent, transparent and authentic.

When you tell the world about who you are, they come to know, like and trust you.”

More about our expert: Tamara Patzer is the creator of the Daily Success Media Network featuring Women Innovators Radio, Optimal Health Radio, Author Interview and Thought Leaders Show.

Forbes Councils members: Discover more great content at forbescouncils.com/education.