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written by Allison Rosa
Forbes Communications Council Member Companies Win Awards, Host Collectives and More
In this news roundup, read about recent product launches and upcoming events from these innovative communications executives.
It’s almost time to start thinking about New Year’s resolutions for 2018 — but Forbes Communications Council members have already met some big goals in the past month. From being named on prestigious U40 lists to launching new services, our members continue to leverage their expertise in various industries.
Below, we highlight four members and their big news.
Jennifer Wong of TUNE Named to DMN’s 40Under40
Jennifer Wong, vice president of marketing at mobile marketing technology company TUNE, was recently named to DMN’s 40Under40. This award recognizes high-powered executives under the age of 40 who are changing the landscape of marketing and paving the way for continued innovation. At TUNE, Jennifer is helping marketers create seamless experiences with a unified view of the customer journey.
Wong is in good company: Other winners include executives from Epsilon and IMAX. On November 30, 2017, DMN will host Wong and the 39 other marketing experts at its annual 40Under40 awards dinner.
See the full list of this year’s winners here.
ForceBrands to Host HR Collective on ‘The Modern Workplace’
On November 14, leading recruiting firm ForceBrands is hosting an HR collective to discuss “The Modern Workplace.” The HR Collective is an invitation-only event for a curated group of HR professionals in the food, beverage and beauty industries, designed to encourage spirited collaboration by bringing together thought leaders in the CPG industry to connect and share insights.
Julie Fabricant is director of digital marketing and strategy at ForceBrands.
The panel will be moderated by ForceBrands CEO Josh Wand and will feature Cassie Nielsen, VP of talent at VMG Partners, Kevin Stapp, VP of human resources at Shiseido Americas, Andrew Moss, VP of talent acquisition at Breakthru Beverage Group, and more.
Universum Global Launches Access Social
On October 11 at the 2017 HR Technology Conference in Las Vegas, Universum Global launched Access Social, the first social media analytics and listening tool of its kind. Jonas Barck is CMO at Universum, the global leader in employer branding. Developed for the employer branding industry, Access Social alleviates two of the biggest concerns employers have when it comes to recruiting the best talent: what stories to tell and how those posts will be perceived.
So, how does it work? Access Social takes career-related social media posts from employers’ Facebook, LinkedIn and Instagram pages and puts them in front of talent. The talent assesses what they think the employer is trying to say based on Universum’s 40-attribute framework of employer attractiveness. For example, if an employer wants to be seen as having a flexible work environment, they will post content on Facebook with this perception in mind. Access Social assesses whether the content was associated with flexibility or not, as well as how similar posts from competitors were perceived.
Read more about this exciting launch here.
Comcast Nominated for 2017 Search Engine Land Awards
Phone, internet and cable provider Comcast was nominated for two 2017 Search Engine Land Awards, highlighting its exceptional marketing efforts. Joan Hammel is senior director, external communications at Comcast.
The annual Search Engine Land Awards shine a spotlight on SEO and SEM professionals at the top of their fields. Out of hundreds of submissions from leading digital agencies, in-house marketing teams and individuals around the globe, Comcast received nominations in the In-House Team Of The Year — SEM and In-House Team Of The Year — SEO categories.
See the full list of award nominees here.
These are just a handful of Forbes Councils members’ recent exciting achievements. Read about what other members are working on here.
Have news of your own to share with the community? Submit your accomplishments to our team by visiting the “get media exposure” page in your member dashboard.