The end of 2017 brought big changes for Forbes Nonprofit Council member Donna Doleman, who joined a new company as its first CMO. Below, we highlight her role and responsibilities.
Donna Doleman Named CMO at GreenPath Financial Wellness
On November 27, Donna Doleman started as chief marketing officer at GreenPath Financial Wellness, a nonprofit financial wellness organization empowering people to lead financially healthy lives. She is its first CMO and will develop and lead the organization’s national marketing strategy as it expands its focus on financial health.
Prior to joining the GreenPath team, Donna served as senior vice president for marketing and communications at Ann Arbor SPARK, where she created and led its award-winning, integrated marketing and brand strategy.
“GreenPath has an ambitious goal to improve Americans’ financial health and make it okay to talk about debt by erasing the stigma around it,” said GreenPath president and CEO Kristen Holt. “Donna’s expertise will be critical to influencing the national dialogue and advancing GreenPath’s ability to reach consumers.”
Read more about her new role here.
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