Redefining the Concept of Branding With Sidney Evans

In addition to membership benefits, Forbes Councils offers access to educational materials featuring successful entrepreneurs. [Note: The full benefit is Forbes Councils members only — click here to find out if you qualify — though everyone can find more videos on our YouTube channel, here.]

In this video clip, Sidney Evans, founder of Brand Vision Global, shares a new way to think about branding with a helpful BRAND acronym: To have a successful brand, you must build, reimagine, analyze, navigate and dominate. Today, it is more important than ever to adapt, track all marketing metrics, forecast change before it happens and focus on the things you do really well.

Branding is a term that’s being used a lot as of late, and it’s shifting.”

More about our expert: Sidney Evans is a leading international expert in branding and communications with numerous articles to his credit. Sidney is a pragmatic strategist and expert communicator. He is obsessed with helping brands and people develop clear messaging as well as implementing sound strategy.

Sidney is a senior columnist and moderator of the C-suite for Branding Magazine. Globally focused, Sidney was fortunate to help mentor young entrepreneurs in Sweden for “Start-Up Stockholm Weekend” powered by Google for entrepreneurs. Sidney was also a featured speaker for the online “Personal Branding Day” conference broadcast online from Poland.

Specialties include: brand development & strategy, corporate identity, brand development, voiceover, marketing and PR support, certified DISC trainer (behavior assessment tool)

Forbes Councils members: Discover more great content at forbescouncils.com/education.