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written by Allison Rosa
Mastering the Art of the Humble Brag With Maresa Friedman
The Executive Cat Herder CEO Maresa Friedman explains why being authentic is important when sharing news online.
In addition to membership benefits, Forbes Councils offers access to educational materials featuring successful entrepreneurs. [Note: The full benefit is Forbes Councils members only — click here to find out if you qualify — though everyone can find more videos on our YouTube channel, here.]
In this video clip, Maresa Friedman, founder and CEO of The Executive Cat Herder, shares the secret to humble bragging: actually being excited about what you’re sharing. When you share news online, people have one of two reactions: either excited for you or exasperated by what they see as more sales content. If you’re just putting your news out there to show people how awesome you are, they will pick up on that — so be authentic and only share what you’re really excited about.
It’s about keeping authenticity but still your enthusiasm about whatever you’re doing.”
More about our expert: Maresa Friedman founded The Executive Cat Herder after running operations & market development for Halo Business Intelligence, a global analytics firm. She specializes in creating high impact changes with simple execution strategies. Her simple, no frills, direct approach to project engagement has created a fractional Chief Strategy Officer/Chief Operating Officer model that has been embraced within the technology community.
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