Bringing Your Core Values to Life With Catherine Mattice Zundel

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In this video clip, Catherine Mattice Zundel, president of Civility Partners, outlines three ways to use core values to drive a positive work environment. First, turn core values into core competencies by defining how your employees are supposed to behave to achieve your vision. For example, if one of your core values is having fun, only hire people who smile a lot and like to interact with people. Second, use your core values to guide all of your decisions. Finally, live your core values on a daily basis by incorporating them into office decor, performance conversations with management, new hire interviews, etc.

People should always be asking themselves, which path should I take and which path is in alignment with our core values?”

More about our expert: Catherine M. Mattice, MA, SPHR, SHRM-SCP is president of consulting and training firm Civility Partners and has been successfully providing programs in workplace bullying and building positive workplaces since 2007. Her clients include Chevron, the American Red Cross, the military, several universities and hospitals, government agencies, small businesses and nonprofits. She has been published in a variety of trade magazines and has appeared as an expert in major news outlets including NPR, FOX, NBC, ABC, USA Today, Inc., the Huffington Post, Entrepreneur, The Washington Times, Psychology Today and Bloomberg.

Catherine is past president of the Association for Talent Development (ATD), San Diego chapter, and one of the founders (and current president of) the National Workplace Bullying Coalition. In his foreword to her book, BACK OFF! Your Kick-Ass Guide to Ending Bullying at Work, Ken Blanchard said it was “the most comprehensive and valuable handbook” on workplace bullying. BACK OFF and her second book, SEEKING CIVILITY: How Leaders, Managers and HR Can Create a Workplace Free of Bullying, are both available on Amazon.

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