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written by Alyssa Ammirato
Forbes Agency Council Members Celebrate New Books, New Partnerships, and Other Big News
From book launches to keynote speeches and everything in between, here are some Forbes Agency Council members' big announcements.
Members of the Forbes Agency Council have had a stunning first quarter of 2018, complete with exciting partnerships, book launches, speaking engagements and much more.
Below, we highlight six members and their big news.
Consumer Acquisition Parters With Shutterstock
Consumer Acquisition, a Facebook Marketing Partner that user acquisitions with end-to-end platform support, making available in its new marketplace the over 180 million photos and videos in the Shutterstock library.
Members of the platform can access these essential visual elements, as well as creative providers like designers, editors and copywriters to create ready-to-go visual ads for social media. From Consumer Acquisition’s Creative Marketplace right to Instagram or Facebook, the whole process works together for advertisers.
In a press release, Bowman said, “Shutterstock’s content library will greatly enhance our Creative Marketplace offering and allow us to grow our partnerships with major brands as they look to create high performance ad creative at scale. Advertisers need to quickly replace fatigued ads and discover new winners in order to maintain a profitable return on ad spend (ROAS), and Shutterstock’s vast video and image collection combined with our resources for generating ad creative is a key offering that we can now provide through our Creative Marketplace.”
Learn more about the Creative Marketplace and this exciting announcement here.
La Vecchia Presents Key Note Speech at Marketing Forum
Tom La Vecchia, Founder and President of digital marketing agency X Factor Media and publisher of New Theory Magazine and Podcast, was honored to present the keynote speech at the Union County Digital Marketing Forum in April 10, 2018.
Sponsored by the Union Country Latino Chamber of Commerce, a New Jersey organization that connects experts with business owners on a local level, the event was held with the purpose of educating business- and brand-owners on how to best market their companies online for maximum growth.
La Vecchia’s speech focused on his areas of expertise: leveraging digital marketing and crushing the competition.
To discover La Vecchia’s co-speakers from the event and to learn more, click here.
Search Optics Secures New Private Equity Funding
The global digital marketing firm specializes in the automotive industry, serving 3,000 customers and holding offices in 13 countries around the world. This funding, CEO David Ponn says, will support Search Optics’ expansion into markets like Argentina and Panama, while reinforcing its work within the U.S.
This new funding comes on the heels of a November expansion in the APAC region and organizational growth across Australia and New Zealand. In short, it has been an exciting and busy couple of months for the team at Search Optics.
“Over the past two decades, Search Optics has established a global reach unlike any other automotive digital marketing firm, with support today for 43 OEM programs across the globe, along with 25 leading Asian, European and domestic brands. […] As we celebrate our remarkable 20-year milestone, we’re very proud of our longevity and accomplishments, and pleased to earn our investors’ continued confidence as we build upon our success,” Ponn said in a press release.
To learn more about this achievement, click here.
Nina Hale Selected By Deluxe Corporation To Lead New Project
Nina Hale, Inc., the agency led by Nina Hale, has been selected by Deluxe Corporation as its partner agency in paid media. As of March 2018, Nina Hale is handling digital strategy and paid media management for the small business growth engine’s series, Small Business Revolution – Main Street.
Small Business Revolution – Main Street was created to help small businesses (and small towns) “reignite the spark that drives them and keeps people coming back.” The Nina Hale agency won the partnership after extensive proposals and presentations.
“We are proud to have been selected to support Deluxe’s Small Business Revolution as it continues to grow and evolve,” said Nina Hale agency CEO, Donna Robinson. “Our teams are already aligned on the strategy and goals of the next phase of the campaign.”
The Small Business Revolution – Main Street series is set to air on Hulu and Deluxe.com this October.
Paula Chiocchi Gives Advice To Millennials
High Level Wisdom is a podcast dedicated to providing millennials with insights from firsthand experiences they need to flourish as the next generation of CEOs and organizational leaders.
Chiocchi’s time on the podcast focused on career advancement tips for millennials, and held special insights tailored to female millennials.
“One of my biggest joys in business and in life is to “give back” to young professionals by sharing the lessons I’ve learned throughout my own career in order to help them succeed in theirs,” Chiocchi wrote in her recap the experience.
Gary Nealon Pens Advice To Young Visionaries
Gary Nealon, owner of Nealon Solutions, adds published author to his list of accomplishments. Out now, Notes to a Young Entrepreneur is Nealon’s invaluable expertise and advice every hopeful CEO needs to know about getting off the ground.
Nealon, a “self-taught serial entrepreneur who built a $30+ million e-commerce business,” believes in no age limits on innovation. Aimed at the entrepreneurial, innovated teenage visionary, the book “provides everything you need to know about making an action plan, finding a mentor, researching markets, raising capital, and more.”
Notes to a Young Entrepreneur is for sale now in Kindle and paperback on Amazon. Click here for your copy.
These are just a handful of Forbes Councils members’ recent exciting achievements. Read about what other members are working on here.
Have news of your own to share with the community? Submit your accomplishments to our team by visiting the “get media exposure” page in your member dashboard.