As summer winds down and businesses ramp up for fall, these Forbes Agency Council members are sharing their exciting news from the last few months. They continue to impress and are being recognized for their success as agencies and employers. Below, we highlight four members and their big news.

Peter Canalichio Releases Book, Expand, Grow, Thrive

Pete Canalichio

Last February, Peter Canalichio, president of Licensing Brands, Inc, released his book, Expand, Grow, Thrive: 5 Proven Steps to Turn Good Brands into Global Brands through the LASSO Method. It was published by Emerald Publishing and won The Book Excellence Award in Marketing this July.

Additionally, Canalichio wrote and taught two courses this spring at Mercer University (BA625 for MBAs and MKT477 for BBAs) using this book as the text. Expand, Grow, Thrive is available on Amazon, here.

Yeager Marketing Recognized on Inc. 5000 List

Renee Yeager

Every year, Inc. recognizes the fastest-growing private companies in America on its annual Inc. 5000 list. Yeager Marketing is excited to have made the Inc. 5000 list for the third year in a row. Renee Yeager is CEO at Yeager Marketing, a B2B agency that works with technology brands to accelerate growth.

View the company’s profile on Inc., here.

Search Optics Announces Partnership With Suzuki Brazil

Troy Smith

On August 21, Search Optics announced an agreement with Suzuki Brazil to implement an integrated digital marketing strategy that fully aligns Suzuki’s brand marketing initiatives with its dealers across the Brazilian market for the first time. Troy Smith is president of Search Optics, a leading global digital marketing provider with expertise in the automotive industry.

Under the new single-source digital marketing program, Search Optics is creating a more connected customer experience and a more unified brand message for Suzuki Vehicles of Brazil. Through shared data insights, the program is also designed to enable Suzuki and its dealers to accelerate sales processes and better meet sales goals.

Read more about this exciting news here.

NaviStone Recognized Among Best Employers in Ohio

Lori Paikin

NaviStone was recently recognized by the Ohio SHRM State Council and Best Companies Group as one of the 2018 Best Employers in Ohio. This statewide awards program identifies, recognizes and honors the best places of employment in Ohio the state’s economy. Forbes Agency Council member Lori Paikin is Chief Revenue Officer of NaviStone, the leader in transforming web browsers into high-response direct mail addressable audiences.

Larry Kavanagh, CEO of NaviStone, says: “We are not your typical big data company, but a start-up committed to creating the next generation of direct mail with personalization and technology, and having a lot of fun while doing it.”

Read more about this recognition here.

These are just a handful of Forbes Councils members’ recent exciting achievements. Read about what other members are working on here. Have news of your own to share with the community? Submit your accomplishments to our team by visiting the “get media exposure” page in your member dashboard.


Forbes Councils
745 Atlantic Avenue
Boston, MA 02110


Forbes Councils
745 Atlantic Avenue
Boston, MA 02110

© CommunityCo, Inc. All rights reserved. | Terms & Conditions and Privacy Policy | CommunityCo™, YEC®, and the other denoted terms Read More and the related trade dress are a non-exclusive list of the trademarks of CommunityCo, Inc. in the U.S. and/or other countries. CommunityCo’s trademarks and trade dress may not be used in connection with any product or service that is not CommunityCo’s, in any manner that is likely to cause confusion among customers, or any manner that disparages CommunityCo, Inc. This site contains the trademarks, service marks, and logos of third parties and such trademarks and service marks are the property of their respective owners and not owned by CommunityCo, Inc. Such third party trademark owners may or may not be affiliated with, connected to, or sponsored by CommunityCo, Inc. These third party marks include but are not limited to Forbes®, which is a registered trademark of and the property of Forbes Media, LLC, and Forbes CommunityVoice™ which enables professional fee-based membership groups including Forbes Councils to create content on the Forbes digital publishing platform. Each topic-based CommunityVoice™ is produced and managed by Forbes Councils.