Jose De La Paz, Forbes Technology Council, is the co-founder and CEO at VisibilityOne, a patented UCC monitoring solution that provides real-time performance and health data across multiple vendors and cloud services. He’s a family man, with five sons, and is highly focused on community. Through his entrepreneurial pursuits and leadership roles, Jose has created hundreds of jobs and mentored many young people.

Below, we catch up with Jose to hear his thoughts on technology, innovation, and tequila.


On Innovation

My earliest memory of technology is a Christmas gift I received as a child. In the early 1980s I received a Commodore 64. The keyboard attached to my parent’s television and I would spend hours coding and tinkering with it. So, early in life, I built an interest in what would ultimately be my lifelong passion.

After being in the communications industry for over 20 years, I noticed that video conferencing technologies had made significant advancements, but the tools to monitor and manage an ever-growing video conferencing ecosystem had not. So last year my business partner, Von Bedikian, and I decided to launch VisibilityOne. We made it our mission to make video collaboration management simple.

The best part of the work I do is being able to invent and create new technology that addresses challenges companies are facing. Along the way, the patents that we achieve validate the uniqueness of what we create.

My journey continues, and I don’t think I will ever retire. I will continue to invent, create, and dream of ways to push the boundaries of technology.


On Professionalism

Hard work, honesty, and relentless determination are the foundation I have built my career on. A balanced work and family lifestyle is also essential to my success.

  • I always show up at the office before my team and leave after everyone else.
  • I close my laptop when speaking to someone across the table from me.
  • In meetings, I keep my mobile in my pocket so I can engage with people in a meaningful way.
  • When I get home, I put away the laptop and spend time with the family.
  • One word of advice I continue to share with millennials entering the workforce is, “dress for the position you want, not the one you have.”


On Success

Although I have not said this before, my mother has been my biggest inspiration. As a single parent, she raised five children. I remember her working hard, studying every night, trying to improve herself to succeed for us. She learned English, started as a cashier, and within a short time, she became general manager for one of the top 50 food franchises in the United States. I look at what she was able to overcome, and I draw inspiration from her daily.

I measure success in three ways.

Family: I know I’m succeeding when I look into the eyes of my children, and I see pure joy. There is no greater feeling than knowing that the success I have in my role as CEO opens a world of opportunity for my children.

Freedom: Being able to do something that I’m passionate about and not be bound to a job due to financial reasons is liberating.

Community: Helping others by paying it forward in the form of guidance, advice, support, jobs, and mentorship to help them achieve their dreams.



What’s on your desk besides your computer?
Right now, on my desk is a bottle of Don Julio 1942 tequila. As a certified expert in tequila, I serve as an advisor to the Academia Mexicana de Tequila (Mexican Academy of Tequila). So, tequila bottles are a common sight in the office.

Favorite dessert?
My two favorite desserts are flan and crème brûlée. But on a cold night, I enjoy a hot chocolate made with Mexican Abuelita and a toasted bolillo with butter.

Favorite artist?
Everyone that knows me, knows I love art. To stimulate my technology creativity, I grab a blank canvas and spray paint pop or abstract works. Art is all about expressing yourself and capturing a moment or emotion; I have much respect for the story Banksy is telling through his art.



Forbes Councils
745 Atlantic Avenue
Boston, MA 02110


Forbes Councils
745 Atlantic Avenue
Boston, MA 02110

© CommunityCo, Inc. All rights reserved. | Terms & Conditions and Privacy Policy | CommunityCo™, YEC®, and the other denoted terms Read More and the related trade dress are a non-exclusive list of the trademarks of CommunityCo, Inc. in the U.S. and/or other countries. CommunityCo’s trademarks and trade dress may not be used in connection with any product or service that is not CommunityCo’s, in any manner that is likely to cause confusion among customers, or any manner that disparages CommunityCo, Inc. This site contains the trademarks, service marks, and logos of third parties and such trademarks and service marks are the property of their respective owners and not owned by CommunityCo, Inc. Such third party trademark owners may or may not be affiliated with, connected to, or sponsored by CommunityCo, Inc. These third party marks include but are not limited to Forbes®, which is a registered trademark of and the property of Forbes Media, LLC, and Forbes CommunityVoice™ which enables professional fee-based membership groups including Forbes Councils to create content on the Forbes digital publishing platform. Each topic-based CommunityVoice™ is produced and managed by Forbes Councils.