Inside Forbes Councils Episode 59: How Sun-Maid Reinvigorated Its Brand

Featuring: Steve Bowen, Forbes Business Council

Listen to the podcast here

Forbes Business Council member Steve Bowen, CEO of Maine Pointe returns to the podcast for a discussion with Harry Overly, CEO of Sun-Maid. They discuss the brand strength of the iconic red box of raisins, overcoming complacency in product development, improving internal collaboration and, of course, how a focus on end-to-end supply chain management drives innovation, product development, and profitability.


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