Senior Vice President, Head of SEO
New York City, NY
Adam Edwards has led the US search engine optimization (SEO) department at Reprise since 2012. In that time, he has expanded the domain of what SEO can and should entail to solve business problems for Fortune 500 clients by helping them understand the potential ROI of developing new content and undertaking technical projects that improve the overall search experience. This approach has grown the organic team’s footprint beyond New York to five more cities including Chicago, Columbus, Denver, Detroit, and Los Angeles. Prior to Reprise, Adam built the SEO practice at Converseon where he advised some of the world’s largest businesses such as Walmart, IBM, and Pearson. He was also previously the chief catalyst at HitTail, the world’s first consumer SEO analytics tool, as well as SEO strategist at Roundarch (now part of Isobar). He has spoken across key pillars of SEO from mobile to social to voice to audiences at SMX Advanced, Yext Onward, SEMPO, NYU, and Columbia University.