Member Since May 2018
Skills
About
Cheryl Overton is a creative instigator with a passion for brands, an instinct for consumer insights and a knack for integrating digital solutions that leverage popular and multi-culture to drive awareness and fandom. She has 20 years of agency and entrepreneurial experience leading award-winning campaigns for some of the world’s most compelling corporations and brands including Proctor & Gamble, Jeep, Starbucks, Target, American Express, Dove (Unilever) and the American Heart Association. She serves as President of Egami Group, an award-winning, multicultural integrated marketing and communications agency founded on the belief that the brands that live, lead and operate “on purpose” can change the world. This purpose-inspired mission uniquely equips Egami to position its client partners at the intersection of consumer, community and culture. Prior to Egami, Cheryl founded an eponymous integrated communications consultancy and also held senior leadership roles at global agencies including Zeno Group, PMKBNC, UniWorld Group, Ogilvy PR and Edelman. Affectionately known as the "client whisperer," her track record of providing insights-driven strategies to tell stories that excite and reverberate is admirable. Cheryl is the recipient of the Cannes Lion, Silver Anvil, Gold Sabre, IPRA, PR Week and PRSA Big Apple “Best of the Best” award. She lectures at Columbia University (her alma mater), the Fashion Institute of Technology (FIT) and LIM College. She is Board Chair of the viBe Theater Experience, a performing arts-based mentoring program for multicultural girls, and sits on the advisory board of LOLI Beauty.
Cheryl Overton
Company details
Cheryl Overton Communications LLC
Company bio
Cheryl Overton Communications provides creative strategies to marketing agencies, brands and influencers seeking positioning, visibility and culture-infused experiences to tell their stories.