Darian Kovacs
Digital Marketing and PR Specialist, Principal and Director of StrategyJelly Digital Marketing & PR
Member Since May 2018
Skills
About
I bring over 15 years of experience in marketing, communications and public relations. Throughout my career, I have also been a founder and board member of various foundations and charitable organizations. I spent five years both employed with and directing a range of entrepreneurial ventures. These included a publishing company (producing two Canadian bestsellers), a series of national youth worker conferences and a national newspaper for Christian youth workers. I then invested four years of consulting in the charitable sector at a local law firm, which was launching new fundraising technology. As part of the marketing and service team, I helped the company launch two successful fundraising tools. At this time, I also led Canada’s first Youth Venture program, a global initiative providing training and funding for students to start new businesses. For the last four years, I have focused on the technology sector, leading an app development agency and growing a digital marketing agency, Jelly Marketing. We work with various local, national and global brands and we are the co-creators of the Canadian Internet Marketing Conference. I've worked with various local, national and global brands building and executing on their digital & PR strategy. I've been featured in BC Business magazine, Business in Vancouver and spoke on the Canada Post training circuit. I'm currently a marketing professor at Trinity Western University, a contributor with Small Business BC and Shaw's recent Business Resource Centre, and most recently I'm teaching a series of workshops for the BBB on topics of Social Media, Digital Ads and PR.
Darian Kovacs
Published content
expert panel
A business that remembers its local roots has a particular identity that can become part of its brand engineering. Even companies that market further afield can look back to their place of origin and use it to help their marketing. The "local touch" can be a unique take on what the business offers. Far more consumers identify with businesses that are (or seem) local than those that are generic in their branding. But what can a business do to leverage their hometown charm? Thirteen professionals from Forbes Agency Council examine the problem and offer their own techniques for integrating a bit of "local touch" into a business's marketing strategies.
expert panel
With the influx of technology affecting such a significant part of business development and growth, it can be tempting to acquire all the new tech that comes out. The problem with this approach is that not all the latest tech that is released fits a particular agency's needs. In a world where an agency has an unlimited budget to work with, this might not be that much of a concern. However, since we all work within budgets, agency leaders have to take point to spot the most pertinent tech acquisitions to help the company grow. Below, 12 contributors to Forbes Agency Council expound on the methods they use to determine what new tech is a good fit for their agencies and which one can be safely ignored.
expert panel
Snapchat has not rested on its laurels as a popular social media site. Instead, the company has gone beyond the standard offerings and started to combine the portability of the platform with location-based information. Geofilters allow users to set up backdrops in their favorite locations that others can access -- provided they take a photo or a video in the same spot and post it on Snapchat or other social media sites that use this feature. Businesses can use the feature to promote their sites, but this is just the tip of the iceberg of what geofilters can offer in terms of marketing potential. Eleven experts from Forbes Agency Council check out this latest social media craze and look into how businesses can leverage it to popularize their brand.
expert panel
It's pretty common to see marketing agencies focus on a singular dollars-and-cents approach to explaining the effectiveness of a marketing strategy to their clients. The vital misstep in this approach comes from assuming that clients are solely interested in the cost-to-return ratio of a policy. In many cases, businesses are less concerned about the spend and more worried about the value it generated, whether that is in returns or less tangible metrics like customer loyalty. ROI isn't the only way to connect with clients. Below, 13 members of Forbes Agency Council discuss the metrics and strategies they use to explain the success of a marketing campaign to their clients in simple, understandable ways.
expert panel
There's an old saying that goes, "There's no such thing as bad publicity." While this might be true in terms of Hollywood, the reality for a business is quite different. Publicity stunts have a chance of going viral if they're executed well or damaging the company's reputation immensely if done poorly. Since it's challenging for a business to determine what is viral and what isn't, it can be a dice roll as to whether the audience will think the publicity stunt brilliant or tasteless. To help, nine contributors to Forbes Agency Council discuss some of the critical things a business needs to consider before it plans and executes a publicity stunt.
article
Dec 23, 2019
In 2020, we are anticipating a lot of changes in the fast-paced world of PR.
Company details
Jelly Digital Marketing & PR
Company bio
From press releases to media events, we are the PR firm that’s got you covered. That’s the same story for social media. We can make sure you aren’t wasting time yelling into the abyss by designing an effective social media strategy with engaging content to target your ideal demographic. We can use online analytics to pinpoint your target audience to track progress and get you effective and efficient results. We take the guesswork out of digital marketing so you aren’t stuck burning cash.