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Here are a few lessons worth sharing with brand leaders who are planning for the whirlwind return of on-premise operations.

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With normal behaviors curtailed, many of us rediscovered how much our local neighborhoods — and the people who make each neighborhood worth living in — have to offer.

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Marketing stunts have the potential to generate a lot of good publicity for brands. However, if not properly conceived and executed, a marketing stunt can have unintended consequences and harm a brand’s reputation, possibly wiping out the trust that their previous marketing efforts had been built with consumers. If a brand’s marketers are thinking about trying a marketing stunt, they need to make certain that they can pull the event off without a hitch while also figuring out ways to limit and control the damage incurred if it isn’t well-received. Here, 15 experts from Forbes Agency Council weigh in on the critical elements of a marketing stunt, explaining why they are so crucial to its successful execution.

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While related, social monitoring and social listening are two distinct strategies when it comes to improving the customer experience. With social listening, companies can take a broad look at the discussions of their brand on social media and collect data from these and other customer interactions.  Social monitoring, however, allows companies to respond directly to the questions and comments customers post on their social media accounts. Social media managers monitor their companies’ social accounts and newsfeeds, acting in a one-to-one capacity to address issues and engage with customers. We asked a panel of experts what companies should keep in mind when establishing social monitoring programs. If you’re considering implementing one for your brand, check out the tips these 14 members of Forbes Agency Council share below.

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Summer is a time when most agencies don't get a lot of jobs. Many clients see the summer months as a downtime. With all the kids on summer break and the local population out on vacation somewhere, it becomes less of a priority to advertise. Several agencies have significant shortfalls during the summer months because of the fewer jobs coming in. Surviving the summer can be difficult, but if they plan correctly, they can survive and even come through more profitable at the end of the slower months. But how does an agency turn something like the summer slump around? To help, 12 associates of Forbes Agency Council share their best tips below.

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With so many people stuck at home, it's no surprise that the e-commerce market is going through a renaissance. More and more, operators of physical retail outlets are closing their doors and instead opting to set up online stores. With the sheer number of new retail platforms opening up online, however, how can an e-commerce business stand out? How does a company make itself known amidst the thousands of other enterprises marketing similar or related products? Luckily, 12 professionals from Forbes Agency Council use their experience to shed some light on the trends businesses can use to boost their visibility in a crowded e-commerce market.