Member Since November 2017
Skills
About
As founder of Ignite Advisory Group, Eyal Danon is responsible for the company’s unique and effective approach to Customer Advisory Councils, with hands-on experience in developing and managing highly influential and strategic Customer Advisory Boards for many leading organizations, including Dell, HP Enterprise, Intel, Amazon Web Services, Xerox, Adobe, Aetna, Symantec, Verizon and Reuters. A former Chief Marketing Officer for privately held and publicly traded software companies, Eyal has worked with innovative companies that experienced dramatic growth amid changing business environments. During his tenure with NICE Systems (NASDAQ: NICE) he helped generating an incremental $1.3B of shareholder value in 5 years. A recognized expert on customer advocacy and customer experience, Eyal has appeared on CNN Headline News, NBC, ABC, Forbes, Fortune, BBC News, Wall Street Journal, Washington Post, Chicago Tribune, Boston Globe, San Francisco Chronicle and Business Week. Earlier in his career, Eyal worked as a leadership and management expert for InterContinental Hotels & Resorts in Europe, where he honed his group facilitation skills in a fast-paced and dynamic global environment. Eyal received a Bachelor of Science in Hospitality Management, with high honors, from Florida International University in Miami, Florida, as well as a Masters in Business Administration from Boston University, and is a graduate of Columbia University’s Business School Executive Leadership Program.
Eyal Danon
Published content
expert panel
To help clients enhance their industry influence and distinguish their brands from competitors, agencies often focus on helping leaders at client companies share valuable and informative content to establish their expertise and build trust with consumers. The same dynamic holds true for agency leaders as well—a leader in marketing, advertising or public relations can showcase their agency’s authority and expertise by sharing their own expert knowledge and insights into pain points and solutions potential clients are seeking. Here, 18 members of Forbes Agency Council each share steps they have taken to position themselves as thought leaders in their field so that when someone Googles their name or what they do, there are plenty of search results linking to positive and helpful content online. Following the strategies below can help agency leaders and professionals stand out in a highly competitive market, opening doors not only to new business, but also to valuable networking opportunities and partnerships within the industry.
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In an ever-changing business environment, customer-led boards provide a new paradigm for host companies to engage their customers and enlist their support.
expert panel
Marketing and sales teams often face challenges in collaborating because they operate with distinct objectives and strategies. Marketers focus on building brand awareness and generating leads, while sales teams prioritize closing deals and driving revenue. Conflicting performance metrics and competing priorities can create tension and hinder the development of productive working relationships, leading to misunderstandings and an interteam dynamic hampered by friction. Conversely, aligning marketing and sales teams around shared goals and improving communication between them can foster a more cohesive approach to customer engagement, resulting in more effective lead generation, smoother conversion processes, and ultimately, increased revenue for the business. Check out the tips from 14 members of Forbes Agency Council below to find out how.
expert panel
Acquiring customers or clients is imperative for any new business when it first launches. For a new agency, the challenge of landing real business right off the bat is doubly important, as an agency’s role—how it generates revenue—is helping clients acquire customers and clients. If an agency’s in-house marketing professionals don’t seem skilled enough to find leads for their own company’s sales teams to convert, how can the agency promise to do the same for its clients? While brand-new agencies often start off lean in terms of people, operations and service lines, without clients in the pipeline the minute the doors open for business, a recently launched firm could have trouble breaking even between the number of billable hours its teams are working and its own client acquisition costs a little further down the line. To learn the most effective ways to acquire new clients when an agency first launches, check out the tips from members of Forbes Agency Council below.
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Companies who host customer advisory boards (CABs) need to create extra value and incentive to get their customers to travel to their in-person meetings.
expert panel
Generating leads and following up with prospects is key to any business sustaining healthy revenues and growing its sales pipeline, but this process can be tricky for a small business. Without the deep pockets of a larger corporation, entrepreneurs and startup founders often find themselves in search of innovative, cost-effective lead-gen solutions. Here, members of Forbes Agency Council share tips for generating leads and making sales when a SMB is trying to cut down on marketing costs. The insights below can help small-business owners find success with lead-generation and enable sales by making the most of their limited resources and every customer touch point.
Company details
Ignite Advisory Group
Company bio
Ignite Advisory Group is the world’s leading consultancy focused on helping B2B companies engage with executives at key accounts through high-impact customer and partner advisory board programs. The firm’s comprehensive solutions include a full range of customer and partner advisory board services, from complete outsourced management, assessment and benchmarking, on-site and hosted training to program mentorship. Ignite counts Dell, Cisco, Xerox, Qualcomm, Adobe, Iron Mountain, Equifax, Oracle, Rackspace, Arbor Networks, Brocade Networks, EMC and many others as customers. For more information, visit www.igniteag.com or call 888-667-7027.