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Genia Stevens's avatarPerson

Genia Stevens

Owner and Managing PartnerBelwah Media

Madison, Wisconsin Area

Member Since September 2016

Skills

Digital Marketing
Marketing Strategy
Strategic Planning

About

Genia is Owner and Managing Partner of Belwah Media, an award-winning marketing agency with offices in Madison, WI and Chicago, IL. For over 18 years, Genia has provided corporate digital marketing training to Fortune 1000 clients and she wrote the social media training manual for TGI Fridays' International's 300+ stores. Genia has been cited in numerous professional and academic publications, in addition to a Federal Communications Commission publication on matters related to the importance of mobile marketing. Genia is passionate about community media, tech tools, podcasting, and everything digital. She's also a talk radio host, focusing her content on community media, community radio, nonprofits, and digital marketing.

Published content

Using Design Thinking To Develop A Nonprofit Marketing Plan

article

Design thinking, at its core, encourages nonprofits to take a broad look at how all of the organization’s pieces fit together.

Why Community Media Centers Should Develop A Marketing Plan During (Not After) Strategic Planning

article

Too often, nonprofits will develop a written marketing strategy as an after-thought, and this postscript becomes problematic as it disrupts and derails the implementation stage.

How To Use Community Media And Storytelling Events To Attract Donors To Your Nonprofit

article

Successful fundraising is about telling stories that are empowering and relatable. Nonprofits can use community-driven content developed by members of their local communities to build relationships that encourage consistent donors for their organizations.

How Community Media And Digital Storytelling Can Affect Change

article

Partnered with community media, members of a community can initiate dialogue on important issues, establish relationships with key stakeholders and build a bridge of understanding.

How Mobile Apps Can Help Community Media With Community Outreach

article

Mobile apps can help community media centers deliver unique experiences that create value for the communities they serve.

Why It’s Important For Community Media To Work With Influencers

article

Community-driven media and influencers can create an almost perfect union.

Company details

Belwah Media

Company bio

Belwah Media is an integrated digital marketing agency that specializes in providing marketing support services that help nonprofits maximize community engagement, improve their volunteer recruitment and retention, and improve their overall sustainability. The team at Belwah Media also provides strategic planning and design thinking consultation for nonprofits through its sister company, Belwah Strategy.

Area of focus

Nonprofits
Community Media
Community Radio

Company size

11 - 50

This member is no longer active.

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