Mary Ann O'Brien
Founder and CEO
A nationally-recognized branding and marketing thought leader, Mary Ann has been entrusted by some of the most successful brands in the world to help steer their strategic direction. Recognized as a pioneer in the world of marketing and technology, O’Brien and her team have worked with some of the most respected and admired brands in the retail, educational, real estate, financial, medical, digital convergence and wireless industries, helping them to craft everything from big picture strategy to tactical integration and world-class advertising campaigns. She has led national and global strategic initiatives for Intel, Microsoft, Sony, Gateway, Stericycle, Viewsonic, Creighton Heider College of Business, Advanced Auto Parts, SAC Federal Credit Union, Borsheims Fine Jewelry, Nebraska Crossing Outlets, and Miller Electric among others. Her insatiable drive to find new and better ways to market is matched only by her reverence for understanding the customer. As a pioneer in the study of customers, she authored the O’Brien Voice of the Customer™ study, which has served as the foundation for numerous business success stories globally, nationally and locally.
OBI Creative connects businesses and brands in new, exciting ways. Founded by Mary Ann O’Brien in 2001 as an intrapreneurial project for California-based Gateway Computers (you know, the tech company with the famous cow boxes). Since then, we’ve grown into an internationally-recognized research, strategic communications, and advertising agency with offices in Omaha and Des Moines. Today, we boast a client roster of Fortune 500 companies, start-ups, and nonprofits from across the region and around the globe; an ever-growing collection of hardware — 56 marketing and creative awards in 2016 alone as well as a Silver Stevie Award for Company of the Year in the Advertising, Marketing and PR category; and, most importantly, results for our clients.