Member Since April 2017
About
Co-founder of one of NYC's first digital marketing agencies fishbat Media, LLC. I have been involved in digital marketing since the late 90's. Understanding the complex landscape of digital marketing has been a strong point of mine for years on end. I have delivered unprecedented results over the past decade for multiple clients ranging from large Fortune 500 companies to niche B2B companies. I understand the fundamentals that are required to maintain a strong and effective digital campaign while having a true understanding of the technical side of things. This allows the delivery of harmonious, impactful campaigns that deliver a significant increase in client revenue. Throughout the years I have established key relationships that allow me to deliver extremely powerful SEO linking and content strategies that have shown my clients unparalleled profits. Our agency operates in an Agile format which allows us to move at a fast pace while making sure we deliver a service that is unmatched in our industry. By having an understanding of business operations, I can positively affect a company's bottom line by consistently placing them in front of their target audience no matter who or where they are.
Scott Darrohn
Published content
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Even if you're getting a late start, solid holiday marketing strategies can be your ticket to boosting sales and connecting with your audience.
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Brands are increasingly realizing that partnerships with like-minded companies and influencers can inject new life into their products and marketing campaigns.
expert panel
As artificial intelligence capabilities continue to advance faster than experts anticipated, concerns are being raised about its impact on certain professions, and agency work, in particular. AI may positively or negatively impact different aspects of agency work, and it is important for leaders to consider the possibility of it fully replacing human efforts in specific focus areas that exist in marketing, advertising and public relations. Despite AI’s increasing capacity to enhance, complement and streamline the work agencies do with and for their clients, there is still one significant reason why it may never fully replace humans in these areas: the need for a human touch. Below, 19Forbes Agency Council members explore the different ways human involvement is crucial in their respective fields and how AI falls short.
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Mar 31, 2023
It’s important to make sure you’re able to adapt your strategies to popular trends as you learn about them.
expert panel
Sometimes, the most intensive challenges in life are also the biggest learning experiences. When a client makes a unique or unusual request of their agency marketing partner, for example, there are important lessons to be learned—whether or not the agency chooses to take it on. Below, members of Forbes Agency Council discuss some of the most interesting requests clients have brought to their agencies. Read on to learn more about what they took away from those experiences, plus any tips they have for other agencies considering undertaking similar challenges.
expert panel
Social media follower counts aren’t always indicative of how popular a brand is; a well-established business in a more traditional space may not focus as heavily on gaining followers as a newly launched startup in a tech-savvy industry might. Nonetheless, there is no denying that the more followers a brand has on social media, the greater its reach, and this makes it easier to find and speak to target audiences. Boosting the number of real people who will see (and potentially interact with) a company’s content is key to its continued growth, so paying for followers in the form of bot traffic is not helpful. Here, 16 members of Forbes Agency Council share their go-to tactics for rapidly increasing a brand’s number of followers in an organic way that will grow its target audience.
Company details
fishbat Media, LLC.
Company bio
fishbat is a full-service digital marketing firm that takes a whole business approach to our clients’ digital marketing programs. We understand the importance of business principles just as well as the nuances of the latest digital technologies. Our kick-off meetings are full of questions about the five-year vision, seasonality, understanding your most profitable business lines, and operational challenges. We then take that knowledge and translate it into a custom digital marketing program tailored made for your business. Our consistent status calls integrate us into your business and offer you an on-going and transparent look at to how your digital marketing program is contributing to your business. As a full-service digital marketing agency, we offer every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses. We create successful and custom digital programs that make sense for your entire business. Come swim with us….we will help you rise to the top. From branding conception to website development, through market planning and execution fishbat’s full service firm is the perfect complement for large organizations with some in-house marketing capabilities or can serve as an end to end marketing department for smaller, thriving organizations.Most clients can tell from the very first phone call fishbat is a different kind of digital company – disciplined, organized, creative and collaborative.