Chief Creative Officer
“I work with clients to simplify, clarify and elevate their message," said Scott. "Using authentic dialogue, I apply my 'who cares?' questioning to help them identify their company’s true value to consumers." As MadAveGroup's Chief Creative Officer, he leads conversations about content, writes for select clients, and reinforces the agency's perspective through his blog. He's also an employee shareholder. "Good creative is so important because 1) it establishes the tone for the brand and 2) it captures the audience’s attention and then draws them into the message. From there, we can educate, persuade and motivate.” Scott is also a pioneer of Humor On Hold™. In fact, he coined the phrase. "I believe in the power of humor to disarm, differentiate, and deliver memorable impressions that an audience will recall long after their initial exposure to the content." His work has been recognized more than 100 times in local, regional, national and international award competitions. His past honors include three Best of Show ADDY Awards, regional ADDYs, and Judge’s Choice ADDYs, plus an industry-leading thirteen awards from the On Hold Messaging Association, and nods from The One Show, The Internet Advertising Competition, The Communicator Awards and The Silver Microphone Awards. He's also served as an ADDY awards judge.
A full-service agency specializing in Point-of-Entry Marketing.