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Susan Evans's avatarPerson

Susan Evans

FounderEvans Larson Communications

Minneapolis-St. Paul Area

Member Since November 2018

Published content

expert panel

Plenty of businesses are able to get lots of clicks and page views on their websites. The challenge lies in turning that engagement into sales. While a high number of visitors and views can be encouraging, it ultimately means nothing if that traffic doesn’t generate revenue. How can companies better engage their website visitors and inspire them to become paying customers? Below, 15 members of Forbes Agency Council shared their top methods for increasing engagement and converting web traffic into sales.

Company details

Evans Larson Communications

Company bio

Audiences don’t exist in one channel at a time. They are multi-channel. Let’s find them. Strategies are similar - today’s smart, effective strategies are multi-channel. Let’s leverage channel strategies. And, results are no longer measured one channel at a time. Now, multi-channel measurement, learning and benchmarking drive success. Let’s succeed. In today’s split-second, high-tech world, clients depend on us for data-driven strategies that support business goals; targeted messaging tailored to social, digital and traditional media channels; analysis, benchmarking and learning; crisis response and recovery as well as multi-channel publishing, distribution and targeting. Evans Larson continues to lead by leveraging technologies, content, strategy and expertise. We look for partners who are constantly innovating, planning for growth and embracing opportunities to succeed.

Industry

Marketing & Advertising

Area of focus

OmniChannel Publishing
Media Relations
Business Strategies

Company size

11 - 50

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