Zamir Javer

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Personalized marketing campaigns have become essential for today’s businesses to attract and retain customers. However, truly personalizing a campaign in an efficient way when you have a large base of prospects and customers can be challenging. Marketers must find ways to tailor their campaigns to each individual’s unique needs and preferences while also making sure that their efforts are efficient and cost-effective. Below, 20 Forbes Agency Council members share their No. 1 tips and strategies to help marketers personalize campaigns without sacrificing efficiency.

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Every marketer hopes their latest campaign will go viral. Without any surefire way to ensure that happens, however, they must employ unique strategies to build hype around their campaign and get more people interested and paying attention to their messaging. In 2022, a plethora of tools exist that marketers can use to increase the chances of their campaigns going viral. The key is to utilize the right resources to boost reach and engagement and encourage social sharing. Here, members of Forbes Agency Council share the best tools they know of for building viral campaigns.

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To make the best decisions as the owner of an agency, especially those regarding finances, you need a strong business model—a blueprint for growth that describes the value your company provides, how you plan to deliver it to customers, and the way this system will feed the bottom line. As such, your business model is something that can and should change as the business changes along with the world around it.  Your business, like every other, couldn’t ignore the issues Covid-19 presented. Going forward in a post-pandemic world where remote work is now the norm, business modeling promises to be even trickier. To succeed in the coming year, you need to develop a solid framework for turning a profit. For some ideas about what success might look like for agencies in the coming year and ways to leverage these insights as you review and revive your business model, check out the advice from members of Forbes Agency Council below.

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The seemingly instant popularity of the short-video platform TikTok took some marketers by surprise, and it has only continued to grow. While teenagers were initially viewed as the platform’s primary users and audience, and they certainly do spend a lot of time on it, TikTok’s reach has expanded dramatically. Today, it’s not uncommon for their parents to spend hours scrolling through videos on the app, as well, and most brands have taken note of the frequency at which TikTok content goes wildly viral. Although it won’t be the best channel for every business, it’s worth exploring whether TikTok might help you reach your brand’s target audience. If it could, the members of Forbes Agency Council know how to incorporate content on the platform into a solid marketing strategy. Read their top tips below to learn how to make TikTok work for you and your business.

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The phrase “content is king” has been around for years, but it still holds true: your content is what drives your business’ value. Good content can help a company build its brand and client base – if it engages the audience. But how do you generate content ideas that differentiate you from your competitors, especially in a saturated market? To help you, we asked the members of Forbes Agency Council how they recommend brainstorming great ideas for content. Their best tips are below.

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Any marketing graduate can tell you why brand recognition is vital within a crowded marketplace. Staking your claim to a part of the market through branding is based on how a company positions itself. While there are a few established strategies that work, there are many more that can be functional but don't get as much exposure. Some of these can be quite important in helping a business show off its individuality, shirking the trend of brand-building that other companies have popularized. These 16 members of Forbes Agency Council look at a few of the often-overlooked strategies that can help businesses build their brand and forge their identity in a saturated market.

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Personal branding is an essential part of being a business leader. A brand gives others an idea of who you are and what service you offer, while also reflecting on your business credibility. As most students of marketing are aware, a strong personal brand promotes trust in an entity. When clients are under a lot of pressure or facing a crisis, they much prefer to work with people and companies they know they can trust. To this end, we asked 15 members of Forbes Agency Council for their best tips on creating a personal brand that can set a business leader apart from the rest of the competition. Here's what they told us.

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The holy grail of the agency world is finding a product that "sells itself." Unfortunately, even the most amazing products in the world don't sell themselves. The ones that are decidedly "unsexy" by comparison might prove an even more difficult challenge. Necessary products don't have the same appeal as sleek, well-crafted, and innovative products. So how does an agency figure out the best way to approach marketing an "unsexy" product?  Fifteen industry leaders from Forbes Agency Council give their own opinions on the methods that an agency can adopt to market even the most "unsexy" items and make them worthy of an audience's purchase.

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The primary goal of any business site is to increase sales. While steady traffic and click-throughs are great, they don’t help your bottom line unless they get people to make a purchase. To boost engagement and conversions when people land on your website, you'll need the right strategies. That's why we asked the members of Forbes Agency Council how to turn website visitors into loyal customers. Follow their tips to help your business earn more sales.

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An unresponsive, disengaged client can present a big challenge to a creative agency. Without feedback and direction from the client, you're unlikely to deliver the results they're looking for. Instead, you’ll end up wasting time and resources on revisions and rework. To help agencies improve their working relationship with inactive clients, we asked the experts of Forbes Agency Council for their insights. Below they shared their top strategies to get an inactive client more engaged in the creative process.

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Businesses that have other companies as their primary customers have to approach marketing uniquely. Business-to-business outreach efforts form the platform from which these companies can establish relationships with their clients. Any problems that happen with these outreach efforts could spell disaster, and that's why a company needs to be constantly on the lookout for new methods and come up with unique strategies. However, a company simply can't try everything. Despite attempting many different methodologies, businesses sometimes overlook core B2B strategies they should be utilizing. Eleven members of Forbes Agency Council examine what those often overlooked strategies are, and why they're so crucial to a company's B2B engagement.

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Nowadays, digital marketing is what clients focus on primarily. Because of this, agencies have had to move with the time, investing in digital marketing techniques that can offer new avenues for engaging with consumers. New marketing technology has a lot of potential, but some agencies never realize the latent power of their marketing tech. A business deciding to choose the wrong platform in their martech adoption could cause far more problems than the digital platform would solve. To help agencies come to grips with what they should keep in mind, 12 members of Forbes Agency Council share several vital questions an agency should ask and answer when considering implementing new marketing tech.