expert panel

Rebranding is an expensive and time-consuming exercise. However, as research has shown, sometimes rebranding might be necessary to reinvent a brand's message and promise to the customer. As businesses evolve into the 21st century, rebranding allows a company to showcase its updated values and even change its core audience. However, companies need to know the right moment to start undertaking a rebranding plan. Due to the complexities of the undertaking, it should not be rushed, nor should it be initiated if not necessary -- with potentially negative consequences. To help with the decision, eight professionals from Forbes Business Development Council explore the key signs that suggest a business should consider rebranding as an appropriate course of action.

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Now is a great time to explore the full potential of your business.

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If you work in business development at a tech company and want to invest in something that could advance the future of your business, then the healthcare sector could be a great choice.

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AI-powered tools used by mainstream companies can also be used or created to make your business development team more efficient, more productive and, yes, more profitable -- in the right use cases.

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Simple strategies like signing smart deals and leveraging social media to target key decision-makers can help grow your business development efforts faster.

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Account-based marketing can help you expand your business and close on more leads by providing a way to connect with new prospects, nurture relationships from events, and revive inactive leads.