Heather Murphy
Intuitive Brand Designer | Speaker | ConsultantAuthentically: Business & Life Solutions
Member Since October 2016
Skills
About
Heather Murphy is an intuitive brand designer, speaker, and owner of Authentically: Branding and Design. Heather has been working in branding, design, and business growth since 2010. An expert with conversion strategy and nerd for neuroscience, she will be the lead designer and give oversight to the entire project. Last year, Heather’s most involved clients grew by 360% and 300% respectively. She credits this growth to the creativity of her team, hard work of her clients, and an intuitive approach to human connection. As a member of the Forbes Coaches Council, she is passionate about seeing her clients pursue their wildest visions. “After doing extensive work with not-for-profit organizations and small businesses - I joined a marketing agency. I learned so much - but my heart was still for ‘the little guys.’ So here I am again, with a deeper understanding of how to make an impact like a private sector company for a lower cost - equipping teams with training authentically.” — Heather Murphy In 2010, Heather worked independently as a designer and writer, creating magazines and graphics to connect people and organizations. In 2015 Heather transitioned to work at Look Agency Inc. as a Content Strategist (Digital Marketing Expert). In that year, a specialty in digital marketing was developed - and connections to other professionals to supplement work were made. Heather works to build brand authority and a deep understanding of "Why" her clients are in business, and "Who" they are in business for. This winning combination helps with the development of new products and services but also in marketing and promotional strategies. The “Why” and “Who” engages audiences with brands - engaging people and driving change - making the most of your precious time. As a consultant, Heather orchestrates sessions for learning to lower costs and improve return on investment (ROI).
Heather Murphy
Published content
expert panel
Overthinking can be a blessing and a curse. Some of the best leaders are deep, critical thinkers, and while this trait may have helped them reach a leadership position, it can also hinder them once they get there. To maintain your focus and be productive, it’s important to know how to recenter your mind before thoughtful deliberation turns into analysis paralysis. Here, 14 members of Forbes Coaches Council share the best tricks they know to help professionals and leaders recenter themselves when they can’t stop overthinking.
expert panel
As an entrepreneur, it’s normal to want to grow your business as much as you can and as quickly as possible. When an opportunity to scale the business presents itself, it may seem like the right move for your company. However, without proper guidance, you could end up scaling too fast and negatively impact your business. Here, 14 members of Forbes Coaches Council address some indicators that a company is scaling too fast for its own good. For those experiencing these issues and seeing the warning signs, members offer advice on how a CEO or founding entrepreneur can address the situation.
expert panel
Many entrepreneurs will eventually face a common dilemma: whether to “stay the course” with their current business model and offerings or pursue innovation. In some cases, this means expanding services or their product line. In others, it means a full pivot in another direction. Pursuing innovation is always risky, but sometimes the risk is worth it. Still, before proceeding, it's essential to consider the decision carefully and make sure you've laid the necessary foundation. Below, 12 members of Forbes Coaches Council share their advice for entrepreneurs who are weighing such a decision.
expert panel
Joining a peer-to-peer group can be a beneficial way for business professionals and leaders to learn from others and improve their own careers and businesses. Of course, every peer-to-peer group will have a distinct focus and different types of members, so the management of each one requires a customized approach to ensure everyone benefits. To reap the greatest reward, it helps if the facilitators of such groups are well-versed in how to run effective peer-to-peer discussions and activities. Professional coaches are often contracted to manage peer-to-peer groups that either operate within organizations or are open to members of varied companies and industries. There are some proven methods coaches should consider when facilitating a peer-to-peer group—below, 14 members of Forbes Coaches Council discuss some of the tactics they have learned from their experience.
article
Mar 15, 2022
Brands that create belonging engage consumers, sell more and foster an environment where brand loyalty is taken to the extreme. By examining indigenous value on a sense of place, modern brands can learn to create a place for belonging.
expert panel
As an entrepreneur, you may feel obligated to spend every waking moment on your business, often at the expense of other interests. The truth is, pursuing hobbies and outside interests helps entrepreneurs stay grounded and feel more connected to their inner lives. Moreover, practicing something you love to do outside of work may also help you find previously unseen pathways to solutions and inspiration to try to new things. We asked 16 members of Forbes Coaches Council to tell us how their hobbies and outside interests have influenced or impacted their professional lives. Their insights may help you see your own personal interests in a different light or inspire you to pick up a hobby that you’ve always wanted to try.
