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Michelle Florendo | What If You Could, LLC

Michelle Florendo

What If You Could, LLC

Founder and Principal

Oakland, CA



Michelle Florendo is a career and executive coach for Type-A professionals. She is known for her analytical approach to coaching - with a BS in Management Science and Engineering from Stanford University, and an MBA from UC Berkeley's Haas School of Business, Michelle uses a blend of decision engineering, design thinking, and lean startup principles to help her clients map their path forward. Over the years Michelle has led workshops both domestically and internationally, showing hundreds of driven professionals how to use the principles of decision engineering to craft careers that energize them. She has been repeatedly invited to lead workshops at various conferences, has guest-taught on career decision making in Stanford's famous Design Your Life course, and has served as one of the very first coaches for Seth Godin's altMBA.


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What If You Could, LLC

Area of Focus

  • Executive Coaching
  • Decision Engineering
  • Wayfinding