Member Since September 2015
About
Michelle Florendo is a decision engineer and executive coach for Type-A professionals. She is known for her analytical approach to coaching - with a BS in Management Science and Engineering from Stanford University, and an MBA from UC Berkeley's Haas School of Business, Michelle uses a blend of decision engineering, design thinking, and systems thinking to help her clients map their path forward. Over the years Michelle has led workshops both domestically and internationally, showing hundreds of driven professionals how to use concepts from decision engineering to help them maximize their impact and sense of fulfillment. She has spoken at several conferences and has guest-lectured on decision making at Stanford. She served on the inaugural coaching team for Seth Godin's altMBA, was a founding member of the Forbes Coaches Council, spent years as a Senior Coach for Management Leadership for Tomorrow, coaches for Startup Parent, and is an adjunct faculty member at New Ventures West. Michelle has 1500+ hours of coaching experience spanning almost a decade. She holds a certification from Berkeley Executive Coaching Institute, a Professional Certified Coach credential from the International Coaching Federation, and an Integral Coaching certification from New Ventures West.
Michelle Florendo
Published content
expert panel
One of the most challenging a person can do is view themselves objectively. It might feel like second nature to observe, analyze and conjecture on the actions and behavior of others; when it comes to seeing the truth about ourselves and our own situations, however, the picture isn’t always so clear. Coaches often help their clients see through the false notions and narratives they have built around themselves and their careers, actions and behaviors so that they can better understand their present reality and more effectively shape their future. Here, 15 members of Forbes Coaches Council discuss ways they help clients gain a clearer perspective on themselves and the areas they need to improve.