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Through the power of digital, events have become a viable growth and revenue driver for organizations.

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When most business leaders hear the term "partnership marketing," they default to thinking of influencers. The name has been used to describe this method of marketing so often that it's become a de-facto synonym for the process of finding an influencer and having them promote a brand. However, before referring to influencers, partnership marketing tapped into several different marketing methodologies. Marketers should be aware of the alternative techniques encompassed by partnership marketing. Below, 15 members of Forbes Communications Council volunteer to help by discussing the partnership marketing methods that many companies tend to overlook and explain why these alternatives are worth exploring.

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Marketers may now find themselves at the forefront of not only facilitating online dialogue, but also transferring it to actionable revenue generation.

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The complexity of marketing — created by ever-changing technological advances — as well as the increasing power of the customer to broadcast opinions has created the need for a new executive specialty.

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While passion sets you on the right course, it is the combination of elements during the growth-discovery journey that leads to success.

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Putting your influencers together with your prospects, in an environment that fosters genuine interaction, allows your influencers to influence in a natural, highly personal and qualitative manner.