VP of Marketing & Growth
Chestnut Ridge, NY
Allen Yesilevich is a growth and marketing leader who has helped companies transform their brand identity and connect with their target audiences through impactful and unforgettable human experiences. In a congested world with information overload the only true way to stand out and cut through the noise is through the currency of establishing a genuine emotional connection with another person. Whether it's through an experience or a conversation or both, human interaction is the cornerstone of transformation and amplification of brand awareness and overall company growth. For me, creating a physical environment where purpose and passion meet is more than just experiential marketing ... it's experiential awakening. The notion is simple. Do the common in an uncommon way. Make an emotional connection with your audience through experiential events and brand impact takes a life of its own. Growth strategy is all about identifying and building authentic and long-lasting relationships. This growth philosophy centered on human experience is the core to my approach and vision. Having worked with brands ranging from Global Fortune 500 to VC-backed startups in a variety of industries, I have over 15 years of brand, marketing and advisory experience. I have successfully developed and implemented omni-channel digital, growth, communications and business development programs with an emphasis on actionable analytics and reengineering the traditional. Now heading the marketing and growth efforts at MC², an award-winning brand experience agency and a member of the Forbes Communication Council, I am bringing industry-wide change to strengthen human connections through the lens of experiential.
MC², an MCH Company, is an award-winning brand experience agency. As an exhibit and experiential marketing leader, we transform ideas into best-in-class activations that are effective and measurable. We combine built spaces with human-centric technology and digital solutions for maximum brand engagement and exposure before, during and after a face-to-face experience.
- Marketing & Advertising