Member Since December 2018
Skills
About
Crystal Conkle is a proven marketing leader with over 18 years of experience. In her current role as Chief Marketing Officer at The 20, she is responsible for channel development, brand marketing, demand generation and public relations initiatives. Under Crystal’s leadership, The 20’s marketing team is pioneering the shift to an insight-driven culture. Armed with an MBA and a Master's in International Business, Crystal's marketing prowess is complemented by strong conceptual and executional ability. A former entrepreneur, her background includes experience with companies ranging from startups to Fortune 100, including HP & Accor.
Crystal Conkle
Published content
expert panel
In an increasingly fast-paced world, communications professionals must think strategically about how to capture the attention of busy consumers. Writing straightforward, digestible copy is key to keeping audiences engaged, but preventing readers from losing interest is a lot easier said than done. Below, 15 Forbes Communications Council members offer their best tips for communications pros who are tasked with writing copy that will speak to even the busiest of consumers. Follow their advice to cut through the noise and reach your target audience with impactful copy.
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While your customer service representatives are busy fielding calls, chats, texts, emails and other forms of communication to handle customer issues and complaints, their counterparts on the marketing team might be dedicating resources to social listening. As the marketers try to determine the best approach to reaching target audiences based on their activity and level of engagement on social media, your salespeople are out in the field, learning about prospects’ needs and objections. Where do their efforts intersect? In any business, these three areas are deeply interrelated and can inform each other in strategic ways if teams are able to get and stay on the same page regarding their outreach to customers and potential customers. Yet many companies haven’t sufficiently tied their customer relationship management tools to their social media efforts. If you’re wondering how to integrate all of your CRM resources and social media efforts into a more cohesive system, 13 members of Forbes Communications Council offer their best advice for doing so successfully below.
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Innovators abound in today’s increasingly digital world, and the online landscape for content distribution continues to grow. However, not all platforms are created equal. Depending on your industry and offering, some content distribution channels will work better than others. Regardless of the vertical, it’s important to perform research to discover where and when your audience congregates and consumes content to win the most engagement. To help you maximize your reach, 15 members of Forbes Communication Council shared their favorite ideas for effective content distribution. See their recommended strategies below.
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Existing evergreen content is a huge asset to any marketing team. These pieces of content aren’t tied to a specific time, place or event, so businesses can use them over and over again to generate countless blogs, social posts, newsletters and more. The same piece of evergreen content can be reimagined and reshaped into new forms, then distributed in different mediums across different online platforms to analyze its impact with various audiences. The challenge, of course, is in coming up with a strong strategy for repurposing evergreen content. Below, 14 Forbes Communications Council members detail specific ways to do just that.
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With voice assistants such as Alexa and Siri being widely adopted, traditional SEO for websites is evolving to include voice search optimization. In many cases, consumers looking for services, products and content to inform their buying decisions are using spoken search commands rather than typing their search into a browser. So beyond using strategic keywords and phrases in text that the various search engines can crawl, index and rank, brands now have to ensure that their site pages will also rank high in voice search results. This creates an extra challenge, as online content must be more specific and precise to be found via voice search. Below, 13 members of Forbes Communications Council shared some other important factors marketers need to remember when optimizing their content for voice search.
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As the world reels from the COVID-19 pandemic, businesses have had to evolve almost overnight in order to survive. With in-person buying down, many companies have realized that they need to expand their services to allow for easier interaction with their customers. However, because businesses have thrown so much of their energies toward developing and perfecting these new services, they seem to miss out on a critical element to ensure that they are successful. How does a company best inform its consumers about the availability of these services? Below, nine associates of Forbes Communications Council suggest a few ways businesses can craft effective messaging to help consumers understand an enterprise's new offerings.
Company details
The 20
Company bio
The 20 is a results-oriented business development group for the IT Industry focused on ultimate scalability and aggressive growth for Managed Service Providers. Based on the 80/20 rule, which states that 20 percent of companies in any given industry dominate that industry, The 20 provides a proven multi-million dollar sales model, collective expertise, a standardized singular model for maximum efficiency, and unified resources to propel MSPs into the top 20% of the IT industry. The 20’s IT Management Platform, 24x7 Help Desk, and Network Operations Center (NOC) are 100% US-based so client information stays secure and in compliance with federal and industry regulations. Its channel-only solutions enable MSPs complete freedom to grow at any rate without the traditional hurdles commonly experienced when scaling their business.