Member Since November 2018
Skills
About
Marketer with experience from startups to blue chip public companies, for-profit to non-profit, B2C to B2B. Particularly interested in the application of technology to big problems. Currently GLIDR's Director of Marketing, helping product teams, entrepreneurs, and innovators of all types make better product and business model decisions through product discovery and validation.
Jon Falker
Published content
article
Jul 16, 2019
Bandwidth-constrained marketers should prioritize activities that provide repeatable, scalable, highly leveraged results.
article
Beyond the clickbait, are marketers bringing a product you’ll love to your attention, or are they just bringing attention to themselves? The answer’s usually pretty clear.
article
Dec 19, 2018
The common threads across most of the world’s most valuable brands are customer familiarity and a relentless drive to increase delivered value. That is the heart of product discovery.
Company details
GLIDR
Company bio
GLIDR is a product management software to improve alignment amongst agile teams around user needs and business outcomes.