Member Since September 2016
Skills
About
Lin is the PR Director at GoDataFeed, a leading digital marketing platform that helps thousands of retailers, agencies and brands successfully market their products—and acquire new customers—on the internet’s most popular shopping destinations including Amazon, Google Shopping, eBay, Walmart and 200+ ecommerce sites. Lin has spent the last decade managing the company's marketing and communication strategy and GoDataFeed has been featured on Forbes, Inc.com, Practical Ecommerce, Multichannel Merchant and Internet Retailer.
Lin Grosman
Published content
article
Jun 3, 2020
Until we get to the other side of this big pause, you have to make the most of these two options.
article
Even those who still thrive with their brick-and-mortar locations can’t risk letting their competitors enjoy the World Wide Web uncontested.
expert panel
A company only closes a deal after the customer buys their product. One of the most critical parts of any marketing material is the call to action. Whether it's a video, audio or an article online, calls to action provide a point of contact where the business attempts to sway the consumer's opinion. The difficulty in compelling a consumer to act is directly proportional to how much commitment the buyer needs to make. A long-term commitment may need more persuasion than a quick action, but is also likely to see better returns over time. To help businesses guide their customers to making the decision that benefits both parties the most, 15 professionals from Forbes Communications Council offer insight into their most effective methods of persuading customers and why they are so useful.
article
New trends and technology are poised to change how businesses need to operate.
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Before you go turning your entire e-commerce marketing funnel upside down, introducing new stages or throwing it out altogether and starting anew, consider revamping your traditional strategies.
article
No matter how great your next product is, it won’t sell to a single customer if no one knows it exists.
Company details
GoDataFeed.com
Company bio
One platform. 200 selling channels. Multichannel marketing is the key to ecommerce success. But how do you maintain inventory, modify pricing and optimize product data across all of your sales channels in a way that's efficient and effective? GoDataFeed simplifies the complexities of channel integration and multichannel marketing to reduce your workload and boost campaign performance.