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One of the least-understood yet most-touted approaches to helping businesses is their customer experience rating. How does a customer feel when he or she interacts with the company? This question frames many of a company's decisions regarding its interactions with consumers, both in person and online. Unfortunately, many companies don't realize how instrumental their PR and communications departments can inform customer experience solutions. Who is better at understanding consumers than the people tasked with studying them, after all? Below, 16 associates of Forbes Communications Council delve into how these teams can contribute to building unique customer experience for a business.

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The field of communications comes with a lot of disciplines. It's not uncommon for experienced communications professionals to deal with many unique demands on their time. Even for the experienced, it can get overwhelming sometimes. For newcomers, they may be somewhat surprised at the depth of knowledge professionals need to leverage. It's not uncommon to see newcomers stunned by the profession when they realize that a communications job is more than just about writing press releases. The best way to prepare is to be aware of what you should expect. These 14 experts from Forbes Communications Council look at some of the regular tasks communications veterans perform that newcomers to the industry are unprepared for.

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Business communication usually means working within a team. You may be expected to edit someone else's work or give it a critique. Time is short in advertising and marketing departments, and many professionals are juggling several responsibilities at once. Still, as a member of a team, when your colleagues ask you to critique or edit someone else's work, there are a few things you should always remember. The right kind of critique walks a fine line between being understanding and being honest. Below, 11 professionals from Forbes Communications Council offer valuable insight into the dos and don’ts of polishing a co-worker’s written content so as to avoid feelings getting hurt and any unnecessary tension.

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When a business holds a meeting within a conference hall, it's easier to adapt to the environment and in-person communication to make it engaging. However, with the rise of remote work and virtual meetings, businesses lack a lot of that agency. The result is that many attendees may be distracted and fail to connect to the subject matter. In some cases, this could lead to miscommunication and eventual fallout from this consequence. Remote meetings need to do more to bring their audience into the subject and become immersed. Sixteen members of Forbes Communications Council look at what methods a business can employ to make their remote meetings more engaging, and why those techniques are so successful.

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As we slowly reemerge from this pandemic, there are a few things that businesses should keep in mind.

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Successful businesses tend to expand quickly. While this is amazing from a profit perspective, it can be more of a nightmare from the logistics viewpoint. The larger a company gets, the more difficult it is to ensure smooth communication of relevant and timely information across all organizational levels. Without proper, established communication channels, it can be challenging to get information to where it needs to be. In larger companies, actual news gets told and retold by members of the department resulting in a "telephone" situation where the last person to hear the story gets an entirely different message from what the sender intended. To help businesses struggling with this issue, 14 experts from Forbes Communications Council explain how organizations can use super connectors to ensure communication channels remain open and accurate even in large companies.