Member Since February 2019
Skills
About
Terra is the Chief Marketing Officer for JLab Audio, the #1 true wireless headphone brand under $100 in the US and one of the fastest growing audio companies in the US. A 15-year marketing veteran, Terra’s career has been dedicated to growing small to mid-sized brands in the consumer electronic and sporting goods industries. Terra focused on creating awareness via efficient and high return programs, strong sales support and product focus to grow JLab to a top-three headphone brand. Voted a Powerful Woman in Consumer Technology after 4+ years at JLab, her challenger brand mindset is scrappy and bold to stand out in crowded markets, earning JLab Brand of the Year two times by SDX. JLab Audio is an award-winning maker of personal audio including Bluetooth earbuds, headphones and speakers. Founded in 2005, our mission is to enhance how you GO through life with incredible sound, inspired design, and innovative technology without the rockstar price.
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Published content
expert panel
What's trending changes from week to week on social media. Because of how broad the user base is on many social media sites, it can be challenging to pin down exactly what's going to be popular when. With a little insight into how the most famous people on social media think, a business can actually pin down the point at which a trend starts. Jumping onboard a specific trend just as it begins can put a business well ahead of its competitors by increasing its visibility and capturing the attention of more potential customers. To help enterprises to stay ahead of the game, 12 contributors to Forbes Communications Council predict what they expect to see trending on social media in the coming year and explain how marketers can leverage them to their business’s advantage.
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Managers will face challenges in their day-to-day work, and reflecting on the changes can help them grow.
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A contract takes you to the next step of committing to a successful partnership for both your brand and the influencer.
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For smaller brands without big budgets, there are a few keys to consider when planning and executing an influencer program.
Company details
JLab Audio
Company bio
JLab Audio is an award-winning designer of personal audio including Bluetooth earbuds, headphones and speakers. Founded in 2005, our mission is to enhance how you GO through life with incredible sound, inspired design, and innovative technology without the rockstar price. JLAB MANIFESTO We know who we are and what we stand for. Our product speaks for itself, and enriches our busy GO, GO, GO life. We GO with high quality gear. We GO with gear that motivates and inspires us to work hard and continue to GO farther each day. We know our products enhance every diverse lifestyle through unique intuitive, wireless designs with awesome sound that will keep you GOing. Anywhere. Anytime. No slowing down, just YOU, your music, your life, your passion. All you need to do is GO. Backed by world class support, you’ll always be treated like a friend. We’ve got your back… for life. No hiding behind screens. We are available, accessible and visible. We want to meet our customers – hear your stories and get to know your needs. We’ll GO anywhere with you. Finding your GO is going to be fun, and you’ve come to the right place. Let’s GO together. IT DOESN’T MATTER HOW YOU GO, JUST GO. #FINDYOURGO.