Jedidiah Yueh has spent two decades decoding innovation, collecting the hidden frameworks that drive many of the most successful entrepreneurs in technology today. He has personally implemented these frameworks, inventing software products that have driven more than $4 billion in sales—despite majoring in English in college. As founder and executive chairman of Delphix, he works with industry giants from Apple to Walmart to drive faster internal innovation through radical improvements in data management. Previously, he was the founding CEO of Avamar, which pioneered the data deduplication market. In 2013, he was named CEO of the Year by the San Francisco Business Times. His first book—Disrupt or Die: What the World Needs to Learn from Silicon Valley—will be published in 2017.