Member Since December 2017
About
Tom is a technologist who has spent most of his career helping companies and clients build new & convert old web sites and applications into rich, interactive applications. With over 19-plus years of technology/web development, search engine optimization and marketing experience - Tom has seen a lot, but open minded enough to want more from the future. Tom's expertise is bringing a fresh and strategic perspective to information technology. Tom has the vision to see the big problems and think of the big solutions. He reads voraciously and knows the web industry in and out.
Tom Altman
Published content
expert panel
Website traffic is one of the most crucial metrics that a company can seek to monitor. However, it can be challenging to figure out how to do this since there isn't a standard metric that automatically determines a website's success, and the interpretation of data is entirely up to each company, using different methods. While each business has a different goal for its metric tracking systems, there are specific ideas that should be uniform across all methods. To help, 12 contributors to Forbes Technology Council examine where companies should be putting their efforts in gathering web traffic data, and how to utilize that data best to inform business decisions.
Company details
Leverage, powered by Clickstop
Company bio
We are a hybrid company which not only has our own ecommerce websites we own, fulfill and operate - but we also help other companies reach their goals by assisting with digital marketing, talent enrichment and technology services.